# Measure what matters and make better decisions Source: https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/conversion-analytics/ You can't improve what you don't measure. We set up conversion tracking that captures what actually matters, with reporting clear enough to act on. [Get Your Free Conversion Audit](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/conversion-analytics/#booking) [View All Conversion Rate Optimisation Services](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Decisions made without reliable data Strategy debates come down to whoever argues loudest, because nobody trusts the numbers in your analytics. ### Broken or missing conversion tracking Form submissions, phone calls, and purchases aren't tracked properly, so you genuinely don't know what's working. ### Too many dashboards and no clarity Data sits in Google Analytics, ad platforms, your CRM, and spreadsheets, and nobody has one view of performance. ### Cannot attribute revenue to marketing channels Sales are coming in, but you can't connect them back to the campaigns or channels that produced them. Core tools in our stack: GA4 + GTM 2 Projects delivered since 2018 200+ Weeks for a typical conversion tracking setup 2 ## What's included Here's what the work covers. 01 ### Tracking Setup Accurate measurement of the goals that matter 02 ### Custom Dashboards Your key metrics in one clear view 03 ### Attribution Modelling Know which channels genuinely drive conversions 04 ### Regular Reporting Reports that tell you what to do next ## What You Get Accurate tracking of every conversion that matters One dashboard showing the numbers that count Budget decisions backed by real attribution Underperforming campaigns caught early, not at year end ## Our Approach Good analytics is the foundation under every other optimisation effort. Without accurate data, you're optimising blind. We set up tracking that captures the actions that matter to your business: form submissions, phone calls, purchases, and the engagement signals that precede them. We build custom dashboards that pull your most important metrics into a single view, cutting through the noise of default reports. For each metric we define what good looks like, so your team can spot issues and opportunities without digging through raw data. If you're running campaigns across multiple channels, attribution is where the real money questions get answered. We help you understand not just which channels drive conversions but how they work together across the customer journey, so budget decisions stop being guesses. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for Analytics? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of conversion analytics & reporting. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Other Conversion Rate Optimisation Services [View all](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) ### [A/B Testing](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ab-testing/) Stop guessing which version works. A/B testing puts two variations in front of real visitors and lets their behaviour decide. We design, run, and read the tests so every change you make is backed by evidence. ### [Landing Pages](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/landing-page-optimization/) Your landing page is where ad spend either pays off or leaks away. We optimise every element to cut friction and lift the percentage of visitors who take action. ### [UX Optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ux-optimization/) Poor user experience kills conversions quietly. We find and fix the usability issues that frustrate visitors and stop them becoming customers. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What conversions should I track?** Track every action that signals real buying intent: purchases, form submissions, phone calls, downloads, and key engagement events like pricing page visits. We map your customer journey to work out which actions genuinely matter and which are just noise. Getting this right at the start is the whole game. Analytics full of vanity metrics is busywork, while analytics built around meaningful conversions is a decision-making tool. **How do you set up conversion tracking?** We implement tracking through Google Analytics 4 and Google Tag Manager, plus platform-specific tools where needed, to ensure accurate data collection and proper attribution. Tag Manager lets us deploy and manage tracking without touching your website code directly, which cuts the risk of errors and makes future changes easier. Cross-domain tracking, ecommerce tracking, and custom events get added wherever your setup calls for them. **What is attribution modelling?** Attribution modelling determines how credit for a conversion is shared across the marketing touchpoints a customer interacted with before converting. Someone might find you through Google search, come back via a social ad, then convert from an email link. Attribution shows what each channel contributed, so you can put your budget where it actually drives results instead of wherever the last click happened to land. **How often should I review analytics?** Weekly check-ins on your key metrics, and a monthly deep-dive into trends and campaign performance. Weekly reviews catch problems fast, like a sudden drop in conversions or a tracking break. Monthly analysis surfaces the longer patterns that shape strategy. We set up dashboards and reporting cadences to match your team, so the right people see the right numbers at the right frequency without anyone having to dig. **How much does analytics setup cost?** Cost depends on the complexity of your tracking requirements, the number of conversion points, and how many platforms need connecting. A basic GA4 and Tag Manager setup for a simple website costs far less than a full implementation for a multi-channel ecommerce business. We provide a clear scope and quote after an initial assessment, with packages that cover the most common tracking needs at sensible price points. **What is the difference between GA4 and Universal Analytics?** Google Analytics 4 replaced Universal Analytics and uses an event-based data model rather than session-based tracking, which lets it follow user interactions more flexibly across websites and apps. Historical Universal Analytics data did not carry over, so if your GA4 property was never configured properly, you have a visibility gap that grows every month. We set up GA4 to capture the specific events and conversions your business actually needs. **Can you connect analytics to our CRM?** Yes. We integrate analytics with CRM systems like HubSpot, Salesforce, and Pipedrive to build the full picture from first website visit through to closed sale. That connection shows which channels generate actual revenue, not just form fills, which is a far more useful number. If your sales cycle runs weeks or months, this is one of the most valuable things you can do, because it ends the argument about which marketing actually pays. **Do you provide ongoing analytics support or is it a one-time setup?** Both options are available. A one-time setup gives you a properly configured foundation with dashboards and documentation your team can run day to day. Ongoing support adds regular reporting, analysis, and recommendations, plus maintenance of your tracking as your website and campaigns evolve. Many clients start with a setup project and move to a retainer once they've seen what a specialist regularly reading their data turns up. ## Ready to start measuring what matters? get your free strategy session. Tell us about your analytics setup and we'll show you how we can help you start measuring what matters. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)