# Test, learn, and improve your conversions Source: https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ab-testing/ Stop guessing which version works. A/B testing puts two variations in front of real visitors and lets their behaviour decide. We design, run, and read the tests so every change you make is backed by evidence. [Get Your Free Conversion Audit](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ab-testing/#booking) [View All Conversion Rate Optimisation Services](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) ## Sound Familiar? These are the problems we solve every day for businesses like yours. ### Making changes based on gut feel Without testing, every change is a guess. Plenty of well-intentioned updates quietly make conversions worse, and nobody notices. ### No way to measure improvement You launch updates, but there's no structured way to know whether they made things better or worse. ### Low traffic makes testing seem impossible Many New Zealand businesses assume they don't have enough visitors for meaningful tests, so they never start. ### Too many ideas and no clear priority Your team has a backlog of ideas but no framework for deciding which test earns its slot first. A/B tests produce a clear winner 1 in 4 Visitors per variation for reliable results 1,000+ Weeks, typical run time per test 4-6 ## What's included Here's what the work covers. 01 ### Hypothesis Development Test ideas built from your data, not hunches 02 ### Test Implementation Set up properly so the results actually mean something 03 ### Statistical Analysis Plain-English results you can act on 04 ### Iterative Learning Every test feeds the next, so learnings compound ## What You Get Evidence, not opinion, behind every change you ship A structured testing calendar that keeps momentum Learnings that compound from one test to the next Clear data to justify design and content decisions ## Our Approach A/B testing removes the guesswork from website decisions. Instead of debating whether the new headline will work, you put it in front of real visitors and let their behaviour answer. We build hypotheses from your analytics, user research, and established UX principles, then design tests that deliver a clear yes or no. Test design matters more in New Zealand than most places. Traffic volumes here are often smaller than the global sites most testing advice assumes, so we focus on high-impact elements and use statistical methods suited to moderate traffic. You still get reliable answers without waiting months for them. Every completed test adds to the record. Over time that record becomes a genuine advantage: a website that keeps improving based on what your visitors actually do, not what anyone in the room thinks they'll do. ## How It Works Our simple process gets you from enquiry to results without the runaround. 1 ### Discovery Call We learn about your business, goals, and challenges in a free 30-minute consultation. 2 ### Custom Proposal You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours. 3 ### We Get to Work Once approved, we start immediately with regular updates and check-ins throughout. 4 ### Launch & Support We deliver, launch, and provide ongoing support to ensure long-term success. ## Why Choose Lucid Media for A/B Testing? We focus on results, not just deliverables. Every project we take on is designed to help your business grow. As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals. You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner. ### What this means for you Expert guidance Work with specialists who understand the nuances of a/b testing & multivariate testing. Clear communication No jargon, no confusion. We explain everything in plain language. Ongoing support We do not disappear after launch. We are here when you need us. Proven results Our track record speaks for itself. Real outcomes for real businesses. ## Other Conversion Rate Optimisation Services [View all](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/) ### [Landing Pages](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/landing-page-optimization/) Your landing page is where ad spend either pays off or leaks away. We optimise every element to cut friction and lift the percentage of visitors who take action. ### [UX Optimisation](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/ux-optimization/) Poor user experience kills conversions quietly. We find and fix the usability issues that frustrate visitors and stop them becoming customers. ### [Analytics](https://www.lucidmedia.co.nz/services/conversion-rate-optimisation/conversion-analytics/) You can't improve what you don't measure. We set up conversion tracking that captures what actually matters, with reporting clear enough to act on. ## What our clients say Real reviews from the businesses we have built, ranked and run campaigns for. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White ## Frequently Asked Questions Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **What is A/B testing?** A/B testing compares two versions of a page element by splitting your traffic between them and measuring which one drives more conversions. Half your visitors see version A, half see version B, and the numbers decide. It replaces opinion with evidence. Instead of debating whether a new headline or layout will work, you find out what your actual visitors do, then keep the version that wins. **How much traffic do I need for A/B testing?** A commonly cited benchmark from AB Tasty is at least 1,000 visitors per variation to reach statistical significance, though the real requirement depends on your current conversion rate and the size of the improvement you're testing for. For New Zealand businesses with moderate traffic, we focus tests on high-impact changes where smaller samples can still produce a reliable answer, and we use statistical methods suited to lower volumes so you're not waiting months for a result. **What should I test first?** Start with the elements closest to the conversion: headlines, calls to action, forms, and page layout. These tend to produce the largest lifts for the least effort. Before recommending a test order, we review your analytics and user behaviour to find where the biggest opportunities sit on your specific site, then prioritise by potential impact and ease of implementation. Testing the right thing matters more than testing lots of things. **What tools do you use for A/B testing?** We work with established testing platforms like VWO, Optimizely, and Convert, and recommend the one that fits your traffic, budget, and setup. Each has strengths at different business sizes and testing volumes. We handle the technical setup so the platform integrates cleanly with your website and analytics, and the data it produces holds up. You don't need to learn the tool. You just need the answers it gives you. **How much does A/B testing cost?** Costs depend on the scope of your testing programme and the platform you use. Some tools have free tiers that are fine for getting started, while enterprise platforms carry monthly licence fees. Our service typically runs as a monthly retainer covering hypothesis development, test setup, monitoring, and analysis. If you'd rather see value before committing, we can start with a single focused test and let the result make the case. **How long does each A/B test take to run?** Most tests need 2 to 6 weeks to collect enough data for a statistically valid result, depending on your traffic volume and the metric being measured. Ending a test early is the most common way to get it wrong, because you end up acting on random noise instead of a real difference. We monitor every test through its run and only call a winner once the data clears our confidence thresholds. **Can A/B testing work alongside my SEO efforts?** Yes. Google supports A/B testing and publishes guidelines for running tests without hurting your rankings, and we follow them, including proper canonical tags and no cloaking. In practice the two often help each other. A test that lifts conversions usually improves engagement signals too, because the winning version is the one visitors found easier to use. The key is correct implementation, which is exactly what we handle. **What happens after a test concludes?** Once a test reaches statistical significance, we analyse the full results, including segment breakdowns and secondary metrics, then implement the winning variation permanently on your site. The learnings feed the next round of hypotheses. We also keep a testing log documenting every experiment, its result, and what it taught us, so over time you build a record of what genuinely works for your audience instead of starting from scratch each time. ## Ready to start optimising with real data? get your free strategy session. Tell us about your testing programme and we'll show you how we can help you start optimising with real data. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)