# Marketing and web design built for NZ tradies Source: https://www.lucidmedia.co.nz/industries/tradies/ Plumbers, sparkies, builders, roofers, mechanics, painters, landscapers. We build the kind of website and local marketing system that books high-value jobs while you are on the tools. Real tradie case studies, transparent pricing, no fluff. [Get my free tradie audit](https://www.lucidmedia.co.nz/industries/tradies/#booking) [See a tradie case study](https://www.lucidmedia.co.nz/case-studies/golden-bay-mech-tech/) Trusted by NZ trade and service businesses since 2018 ![TSB Living](https://www.lucidmedia.co.nz/_assets/tsb-living.BC-gWiE5_xCwAu.webp) ![Indus Mortgages](https://www.lucidmedia.co.nz/_assets/indus-mortgages.DcGK8D65_1Jf1sf.webp) ![Cheeky Chapati](https://www.lucidmedia.co.nz/_assets/cheeky-chapati.B-9bb6dS_IIv3w.webp) ![GB Mech Tech](https://www.lucidmedia.co.nz/_assets/gb-mechtech.DgQkAw0h_2tnAp0.webp) ![House of Lasers](https://www.lucidmedia.co.nz/_assets/house-of-lasers.B97yohyS_djSo4.webp) ![Lendy](https://www.lucidmedia.co.nz/_assets/lendy.VMU0R8Pf_ZPra7z.webp) ![Ray White Austar Property Services](https://www.lucidmedia.co.nz/_assets/raywhite-aps.iMdlVX2x_1RpTnk.webp) ![The Cookie Collective](https://www.lucidmedia.co.nz/_assets/cookie-collective.BV3WqqaY_Z1mjHwP.webp) ![Tactics Bar](https://www.lucidmedia.co.nz/_assets/tactics-bar.DoIPMEWf_oxbm9.webp) ![Finance World](https://www.lucidmedia.co.nz/_assets/finance-world.Hvt-0LfA_OK2T4.webp) ![Data Cal](https://www.lucidmedia.co.nz/_assets/datacal.c-bEwZ2L_Z1qb8pE.webp) ![Associated Plastics](https://www.lucidmedia.co.nz/_assets/associated-plastics.CHSQFqN__Z1kwC2X.webp) ![Ray White A T Realty](https://www.lucidmedia.co.nz/_assets/raywhite-at-realty.BGH5caL1_Z24t5eO.webp) ![Manga Freight](https://www.lucidmedia.co.nz/_assets/manga-freight.Bt4Ny1YT_UVgJC.webp) ![FeeFunders](https://www.lucidmedia.co.nz/_assets/feefunders.CQBWbKOM_Z1BHQzz.webp) ![Ceebs](https://www.lucidmedia.co.nz/_assets/ceebs.4XcSfzXj_1Idj5t.webp) ![Professional Financial Solutions](https://www.lucidmedia.co.nz/_assets/professional-financial.R64DXxnm_Z1EN1lx.webp) ![Fundmaster](https://www.lucidmedia.co.nz/_assets/fundmaster.hW8eab_q_ZAof0F.webp) ## Most tradie websites are doing three things wrong When a tradie tells me their site is not bringing in calls, it almost always comes back to one of these. None of them are about how the site looks. ### Your phone number is buried Tradie searches happen at the moment of need. A broken pipe at nine at night, a tripped breaker, a busted roof during a storm. If your number is not sticky on mobile, the next tradie gets the call. ### You rank for nothing local You service a real catchment, but Google has no idea where you operate. No suburb pages, no Google Business Profile signal, no review velocity. So you sit on page three while the bloke down the road takes the bookings. ### Your site loads like it is 2014 A homeowner on 4G in the ute will not wait six seconds for your hero image. Slow tradie sites bleed leads and Google ranks them lower because of it. ## Generic web design vs a website built for tradies A generic agency builds something pretty. A site built for a tradie business gets the phone ringing. The difference shows up in six specific places. What we are comparing Generic web design Built for tradies Phone number Buried in the footer, not click-to-call on mobile Sticky in the header, one-tap to ring from any page Service pages One catch-all "Services" page that ranks for nothing A page per service (hot water, blocked drains, switchboard upgrades) targeting how customers actually search Service-area coverage A map graphic and a vague "we cover Auckland" Suburb pages for the areas that bring real jobs, with local content and intent Google Business Profile An afterthought, half-filled, no review system Optimised primary category, full service list, photos, posts, and a follow-up flow that compounds reviews monthly Trust signals Stock photos of someone else's job site Real photos of your van, your team, before-and-after jobs, plus live Google reviews on the page Mobile experience Desktop-first design that pinches and zooms on a phone Mobile-first build, sub-three-second loads, big tap targets, forms a customer can fill in with one thumb ## What tradies actually need A website is one part of it. The system that books jobs has six moving pieces, and they all need to talk to each other. ### Mobile-first tradie websites A fast, professional site built for the way your customers actually find you. Mobile-first, sub-three-second loads, click-to-call wired into every page. ### Local SEO + Google Business Profile Suburb pages, service pages, schema, and a fully rebuilt GBP with the right primary category and service area. The same playbook that took a tradie client to number one on Google. ### Google Ads for tradies Search ads targeted at high-intent keywords in the suburbs that pay. Tracked phone calls, dedicated landing pages, and tight negative keyword lists so you stop paying for tyre-kickers. ### Review collection systems A simple SMS or email flow that asks every happy customer for a Google review the moment a job finishes. One NZ trades client moved from 14 reviews to 160+ inside a year. ### Click-to-call and form tracking You should know which channel brings the jobs. We wire up call tracking, form tracking, and GA4 so SEO, ads, and referrals each get the credit they earn. ### SiteCare and hosting Fast managed hosting, daily backups, security monitoring, and a real person on the other end of the email when something breaks. From $75 a month. #1 Mobile mechanic ranked top of Google in their region $7.21 Average cost per plumbing lead on Google Ads 160+ Reviews collected for one NZ trades client (from 14) 1.3s Page load on a tradie site we built for the South Island ## Why tradies choose Lucid I have built sites and run campaigns for plumbers, sparkies, builders, mobile mechanics, roofers, painters, landscapers, and waste removal operators across New Zealand. The patterns repeat. The work that wins is technical, local, and consistent over time. A mobile mechanic in Golden Bay went from no real online presence to ranking number one for their core service terms, with eleven keywords sitting on page one and a 1.3-second mobile load time. A plumbing client landed leads at $7.21 each on Google Ads with an 8.2x return on ad spend, because the funnel was rebuilt around a one-field phone capture and ninety-second SMS follow-up. A long-running NZ trades client moved from 14 Google reviews to 160-plus in a year and now owns the local pack. None of that is magic. It is the same playbook, applied properly, by someone who actually understands how a tradie business runs. ### What this looks like for your business More inbound calls from your patch Suburb pages, GBP optimisation, and click-to-call wired into every page so the customer who needs you right now actually finds you. A review engine that compounds Every happy customer asked for a review by SMS the day the job finishes. Two to three new reviews a month, every month, with no extra admin from you. Higher-value jobs, not just more of them Service pages built around the work that actually pays. Bathroom renovations, switchboard upgrades, hot water cylinders. Not just "emergency callouts" at midnight. A system, not a one-off project Monthly reporting on calls, rankings, and reviews. Quarterly content additions based on what your customers are actually searching for. ## Fast sites win more tradie jobs Tradie searches are mostly emergency searches. A burst pipe at nine at night, a tripped breaker, a leaking roof during a storm. The customer is on a phone, on patchy mobile data, and they are not waiting. Industry data is consistent on this. A site that takes more than three seconds to load loses roughly half its visitors before the page even finishes drawing. For tradies, where the customer is mid-emergency, the drop-off is sharper. We build every tradie site to hit green Core Web Vitals scores, with sub-three-second loads on mobile. You can plug your current site into our free [website speed impact calculator](https://www.lucidmedia.co.nz/tools/website-speed-impact-calculator/) and see what every slow second is costing you in lost jobs. Sub-3s mobile loads Click-to-call Core Web Vitals green Schema markup pagespeed.web.dev 95 First Contentful Paint 0.9s Largest Contentful Paint 1.3s Total Blocking Time 40ms Cumulative Layout Shift 0.01 Real tradie site we built Good Needs work ## How we work with tradies Four phases. You know exactly what is happening at each step, and we do not start writing code until we agree on the scope and the numbers. 01 ### Audit and discovery We pull your current site speed, indexed pages, GBP health, review count, and competitor positions. You get a clear picture of what is leaking and what is winning before we touch a thing. 02 ### Strategy and scope You get a fixed, itemised proposal. Which services need their own page. Which suburbs are worth chasing. Whether you should be running Google Ads or waiting for SEO to compound. No vague ranges. 03 ### Build and launch We design, build, and load your content with you in the loop. Click-to-call, schema, GA4, call tracking, and the GBP rebuild all happen before launch day, not as an afterthought. 04 ### Grow and report Monthly reporting on rankings, calls, form fills, and review velocity. Quarterly content additions based on the searches that are actually converting. We stay in the engine room. ## What clients say Real tradie and trade-adjacent businesses we have worked with across NZ. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White Free tool ## What is slow speed costing your tradie business? Plug your current site speed into our free calculator. It works out how many jobs you are losing every month to bounce, and what fixing it is worth in real dollars. [Try the free speed calculator](https://www.lucidmedia.co.nz/tools/website-speed-impact-calculator/) Free, no email needed ## Related reading Playbooks, case studies, and services we wrote for tradies and trade-adjacent businesses. [Case study How we got a mobile mechanic to #1 on Google](https://www.lucidmedia.co.nz/blog/how-we-got-tradie-to-number-1-on-google/) [Playbook How NZ trades get to page one on Google](https://www.lucidmedia.co.nz/blog/how-nz-trades-get-to-page-1-google/) [Guide Do tradies need a mobile-optimised website?](https://www.lucidmedia.co.nz/blog/do-tradespeople-need-a-mobile-optimized-website-in-new-zealand/) [Service Web design that converts](https://www.lucidmedia.co.nz/services/web-design/) [Service Search engine optimisation](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) [Service Google Ads management](https://www.lucidmedia.co.nz/services/paid-ads/) [Case study Golden Bay Mech Tech](https://www.lucidmedia.co.nz/case-studies/golden-bay-mech-tech/) [Case study Plumbing leads for $7.21 each](https://www.lucidmedia.co.nz/case-studies/plumbing-leads/) [Resource SEO audit checklist](https://www.lucidmedia.co.nz/resources/seo-audit-checklist/) ## Tradie marketing FAQ Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **Do tradies actually need a website if they get most leads from word of mouth?** Word of mouth is excellent until it is not. The moment you want to grow beyond your existing network, hire another team, or move into a new suburb, you need to be findable on Google. We worked with a mobile mechanic in the South Island who relied almost entirely on word of mouth before we built their site, then took them to number one on Google with 11 keywords ranking. Today their organic search drives a consistent stream of bookings that cost nothing per click, on top of the word of mouth they already had. A site does not replace your reputation, it scales it. **How fast can a tradie business start ranking locally on Google?** For most NZ tradies, you can be on page one for some keywords within two to four months. The map pack moves faster than the organic listings because Google Business Profile signals (reviews, photos, posts) compound quickly. We have had tradie clients in the local pack inside ninety days. The fully built-out organic side, with suburb pages and service pages ranking, usually takes six months to really start landing. The pace also depends on how competitive your trade and your patch is, a plumber in central Auckland is a harder fight than a sparkie in Te Awamutu. **Should I run Google Ads as a tradie or just focus on SEO?** Run both, with different jobs. Google Ads delivers leads from week one, which matters when you are paying staff and the diary needs filling now. NZ tradie campaigns we manage typically land between $5.93 and $7.21 per qualified lead, well below the global benchmark of $30 to $80. SEO takes longer to start but the leads cost nothing per click once they are flowing. The smart play for most tradies is ads to keep the pipeline full while SEO and the GBP compound in the background. **Do I need a separate website page for each service I offer?** Yes, and this is the single biggest mistake I see on tradie websites. One generic "Services" page ranks for nothing because it targets nothing specifically. Hot water cylinder replacement, blocked drains, gas fitting, and bathroom plumbing are all different searches with different intent. Each gets its own page, with its own headline, its own content, its own call to action. The same applies to your service areas, your Henderson plumbing page is not the same as your Mount Wellington plumbing page. **What is the Google Business Profile thing and why does it matter for tradies?** Google Business Profile is the listing that shows up in Google Maps and in the "three-pack" at the top of local searches. For most tradies, the GBP drives more leads than the website does, because that is where customers look first when they need someone on site. A properly optimised GBP has the right primary category, your full service list, your real service area defined, photos of recent jobs, regular posts, and a steady drip of fresh reviews. One trades client we worked with went from 14 reviews to 160-plus inside a year and landed in the top three of the local pack as a direct result. **How much does a tradie website cost?** I do not publish a fixed price list because a four-page brochure site for a one-van operation is genuinely a different job to a fifteen-page site for a multi-trade business covering greater Auckland. As a directional range, most tradie builds with us sit between $3,500 and $8,000, with the average around $7,500. Local SEO retainers typically sit at $1,500 to $3,500 per month on a six-month commitment. Google Ads management is $749 per month plus your ad budget. Every engagement is custom-scoped after a discovery call so the investment matches the work. **Can you help if I am already on Wix or GoDaddy?** Yes. About half the tradies who come to me are on Wix, GoDaddy, or some builder a nephew put together five years ago. We do not need to keep your existing platform if it is holding you back, because the technical foundations on most of those builders make ranking and converting harder than it needs to be. We will audit what you have, port across the parts that are working (your reviews, your brand, your content that ranks), and rebuild the rest on a platform that gives you speed, SEO control, and room to grow. ## Ready to get more high-value tradie jobs? Tell me about your trade, your patch, and where the leads are leaking. I will come back with a fixed, itemised plan and a realistic timeline. No vague ranges, no sales pressure. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)