# Compliant web design for New Zealand medical and dental practices Source: https://www.lucidmedia.co.nz/industries/healthcare/ GP clinics, specialist rooms, dental practices, physio, chiro and allied health. We build clinic websites that respect Medical Council and Dental Council advertising rules, handle HIPC and Privacy Act 2020 correctly from the first form field, and integrate with the practice management system you already run. [Get my free compliance and site audit](https://www.lucidmedia.co.nz/industries/healthcare/#booking) [See a healthcare case study](https://www.lucidmedia.co.nz/case-studies/opnup/) Trusted by New Zealand clinics and health businesses since 2018 ![TSB Living](https://www.lucidmedia.co.nz/_assets/tsb-living.BC-gWiE5_xCwAu.webp) ![Indus Mortgages](https://www.lucidmedia.co.nz/_assets/indus-mortgages.DcGK8D65_1Jf1sf.webp) ![Cheeky Chapati](https://www.lucidmedia.co.nz/_assets/cheeky-chapati.B-9bb6dS_IIv3w.webp) ![GB Mech Tech](https://www.lucidmedia.co.nz/_assets/gb-mechtech.DgQkAw0h_2tnAp0.webp) ![House of Lasers](https://www.lucidmedia.co.nz/_assets/house-of-lasers.B97yohyS_djSo4.webp) ![Lendy](https://www.lucidmedia.co.nz/_assets/lendy.VMU0R8Pf_ZPra7z.webp) ![Ray White Austar Property Services](https://www.lucidmedia.co.nz/_assets/raywhite-aps.iMdlVX2x_1RpTnk.webp) ![The Cookie Collective](https://www.lucidmedia.co.nz/_assets/cookie-collective.BV3WqqaY_Z1mjHwP.webp) ![Tactics Bar](https://www.lucidmedia.co.nz/_assets/tactics-bar.DoIPMEWf_oxbm9.webp) ![Finance World](https://www.lucidmedia.co.nz/_assets/finance-world.Hvt-0LfA_OK2T4.webp) ![Data Cal](https://www.lucidmedia.co.nz/_assets/datacal.c-bEwZ2L_Z1qb8pE.webp) ![Associated Plastics](https://www.lucidmedia.co.nz/_assets/associated-plastics.CHSQFqN__Z1kwC2X.webp) ![Ray White A T Realty](https://www.lucidmedia.co.nz/_assets/raywhite-at-realty.BGH5caL1_Z24t5eO.webp) ![Manga Freight](https://www.lucidmedia.co.nz/_assets/manga-freight.Bt4Ny1YT_UVgJC.webp) ![FeeFunders](https://www.lucidmedia.co.nz/_assets/feefunders.CQBWbKOM_Z1BHQzz.webp) ![Ceebs](https://www.lucidmedia.co.nz/_assets/ceebs.4XcSfzXj_1Idj5t.webp) ![Professional Financial Solutions](https://www.lucidmedia.co.nz/_assets/professional-financial.R64DXxnm_Z1EN1lx.webp) ![Fundmaster](https://www.lucidmedia.co.nz/_assets/fundmaster.hW8eab_q_ZAof0F.webp) ## Most clinic websites are doing three things wrong When a practice principal tells me their site is causing more problems than it solves, it almost always comes back to one of these. None of them are about how the site looks. ### Generic templates that breach Medical Council rules Most off-the-shelf clinic templates were built for US or AU practices, and they ship with patient testimonial sections, comparative claims like "best GP in Auckland", and review widgets that pull straight from Google. Every one of those features breaches Medical Council of New Zealand advertising standards. Practices end up with a site they cannot legally use, and only find out when a complaint forces a rewrite. ### Contact forms that ignore HIPC The standard WordPress contact form collects a name, an email, and "how can we help" in a free text field. The moment a patient types "I have been getting chest pain", that form has captured health information under the Health Information Privacy Code 2020. Most clinic sites have no privacy statement on the form, no encryption in transit beyond basic HTTPS, no defined retention period, and no documented destruction process. That is a notifiable privacy breach waiting to happen. ### Booking flows that drop patients halfway A patient on a mobile, mid-symptom, trying to book through a Jorvie or Indici integration that opens in a popup, asks for an NHI they do not have on hand, and times out after five minutes. They give up and ring the rooms instead, which jams the reception phones during peak hours. The site that was meant to take pressure off the front desk ends up adding to it. ## Generic clinic sites vs websites built for New Zealand healthcare A generic agency builds you something pretty that breaches three rules on launch day. A site built for a New Zealand practice respects the Medical Council, the Dental Council, HIPC, and the Privacy Act, and still books patients. The difference shows up in six specific places. What we are comparing Generic clinic site Built for New Zealand healthcare Patient reviews Google Reviews widget on every page, including for medical practices No testimonials or reviews for medical and specialist practices per Medical Council rules. Reviews allowed for dental and allied health with proper context and no comparative claims Contact and intake forms Generic form collecting health information with no privacy notice HIPC-compliant intake with collection statement, defined purpose, encrypted in transit, documented retention, and a clear opt-in for clinical follow-up Advertising copy Superlatives like "leading", "best", "expert in"; comparative claims; undefined awards Truthful, dignified, professional copy reviewed against Medical Council and Dental Council standards. Qualifications stated, claims substantiated, no superlatives Booking integration Generic third-party booking widget in a popup that times out and breaks on mobile Native integration with Jorvie, Indici, MedTech, or your practice management system, with mobile-first UX and a fallback to a HIPC-compliant request form Patient communication Plain email replies with diagnosis details and patient identifiers Secure messaging guidance, internal training on health information handling, and a documented response workflow that meets HDC Code expectations Google Ads Generic GP keywords with no compliance review, risk of disapproval or worse Google Ads that respect Medical Council rules and Google's healthcare and medicines policy, with separate creative tracks for medical, dental, and allied health ## What New Zealand medical and dental practices actually need A website is one part of it. The system that books appointments and protects patient privacy has six moving pieces, and they all need to talk to each other. ### Medical practice websites built compliant Mobile-first builds for GP clinics, specialist rooms, and multi-disciplinary practices. Medical Council advertising rules baked into the copy review, HIPC-compliant intake forms, no patient testimonials, no comparative claims. ### Dental practice websites with proper review handling Dental Council of New Zealand rules are lighter than the Medical Council's but still regulated. We build dental sites that use reviews properly, with context, no superlatives, no implied typical outcome, and a review widget configured to filter out anything that would breach the standards. ### Allied health and clinic sites Physio, chiro, osteo, podiatry, psychology, and multi-clinician practices. Online booking, ACC integration where relevant, treatment area pages that rank locally, and intake forms that handle health information correctly from the first build. ### HIPC and Privacy Act 2020 form audits We audit every form that touches patient or prospective patient data, write a defensible collection statement, lock down storage and retention, and document the destruction process. The kind of paperwork that matters the day a patient asks where their information went. ### Practice management integrations Native integration with Jorvie, Indici, MedTech, ManageMyHealth, and the practice management systems New Zealand clinics actually run. Booking, recall, and intake flows that talk to the back end, not third-party popups that drop half the patients. ### Local SEO and Google Business Profile for clinics Suburb pages for the catchment your practice actually serves, GBP optimisation with the right medical or dental category, and structured data for MedicalBusiness or Dentist. The same local SEO playbook that took 360 Property Management to #1 on Google, adapted for the slower trust cycle of healthcare. 2020 Privacy Act and HIPC rules baked into every clinic form we build 18+ Interactive therapy tools shipped on the OpnUp healthcare SaaS platform 100+ New Zealand projects delivered across regulated industries since 2018 1.2s Page load on a regulated-industry site we rebuilt for Core Web Vitals ## Why New Zealand practices choose Lucid I have built sites and platforms for regulated New Zealand businesses across healthcare-adjacent, finance, real estate, and legal categories. The patterns repeat. The work that wins in regulated industries is technical, locally specific, and built with the rules in mind from the first wireframe rather than bolted on after launch. We built the full OpnUp SaaS platform for New Zealand mental health clinicians, shipping 18-plus interactive therapy tools with end-to-end encryption of client responses, secure time-limited sharing links, role-based access for multi-clinician practices, and full Privacy Act 2020 compliance with New Zealand-based data residency. That work taught us, at the engineering level, what it actually takes to handle New Zealand health information responsibly. We have applied the same discipline across clinic sites, intake forms, and booking flows for medical, dental, and allied health practices. None of it is magic. It is the same playbook, applied properly, by someone who understands that a healthcare website is a regulated piece of clinical infrastructure, not a brochure with a contact form glued to the bottom. ### What this looks like for your practice Compliance you do not have to babysit Copy reviewed against Medical Council or Dental Council standards at build time and every quarter after. No surprise complaints to your College, no last-minute rewrites. Intake forms that handle health information correctly Every form built to HIPC and Privacy Act 2020 expectations, with collection statements, retention rules, and consent flows documented before the form goes live. Booking flows that take pressure off reception Native integration with Jorvie, Indici, MedTech, ManageMyHealth, or your PMS. Mobile-first booking that holds patients all the way to a confirmed appointment instead of dropping them into a phone queue. A system, not a one-off project Monthly reporting on enquiries, booked appointments, local rankings and GBP performance. Quarterly content additions based on the conditions and treatments your catchment is actually searching for. ## Fast sites book more appointments Patients search for clinics on phones, often mid-symptom, often after hours. A parent at 9pm trying to find a GP that takes their child in the morning, a worker on the bus trying to book a physio for an aggravated back, an anxious patient checking specialist availability before they pick up the phone. None of them are waiting six seconds for your hero image to draw. Industry data is consistent. A site that takes more than three seconds to load on mobile loses roughly half its visitors before the page finishes drawing. We build every clinic site to hit green Core Web Vitals, with sub-three-second loads on mobile, and we keep the booking flow short enough that a patient can finish it in under a minute on a phone. You can plug your current site into our free [website speed impact calculator](https://www.lucidmedia.co.nz/tools/website-speed-impact-calculator/) and see what every slow second is costing you in lost appointment bookings. Sub-3s mobile loads MedicalBusiness schema Core Web Vitals green PMS integration pagespeed.web.dev 96 First Contentful Paint 0.8s Largest Contentful Paint 1.2s Total Blocking Time 30ms Cumulative Layout Shift 0.01 Regulated-industry rebuild, real numbers Good Needs work ## How we work with New Zealand healthcare clients Four phases. You know exactly what is happening at each step, and we do not start writing code until we agree on the scope, the compliance approach, and the numbers. 01 ### Compliance and audit We audit your current site against Medical Council, Dental Council, HIPC and Privacy Act 2020 expectations, plus the usual technical SEO, speed, and conversion checks. You get a clear list of what is non-compliant, what is leaking patients, and what to fix first. 02 ### Strategy and scope A fixed, itemised proposal. Which pages need to exist, which forms need rebuilding, which booking system to integrate, and what the GBP and SEO plan looks like for your catchment. We define what we will write versus what your clinical team needs to sign off. 03 ### Build and compliance review We design, build, and write the site with a final compliance pass before launch. For high-stakes pages we recommend a review with your insurer, your College, or your practice manager. Every form goes live with its privacy statement, retention rule, and consent flow documented. 04 ### Grow and report Monthly reporting on enquiries, booked appointments through the site, local rankings, and GBP performance. Quarterly content additions based on the conditions and treatments patients in your catchment are actually searching for. ## What our clients say Real New Zealand businesses across regulated and trust-led industries. 5.0 from 70+ reviews > “Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.” Paul Zellman BDM, Austar Property Services Jaide Wooler Executive Assistant, Tom Rawson > We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. > > The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service! Google review Terry Bradley Director, Precision Building Inspectors > Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support. > > It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind. Google review > “I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.” Andrew Baker Owner, Electrical Plus Mitch Taylor Director, Horton Taylor > I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. > > Most of all he actually gets the results he says he will. Google review Grace Zhang Sunshine Mortgages > Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure. > > I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to. Google review > “Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.” Harry & Maria Owner, Pots of Joy Samir Khanna Director, Professional Financial > Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result. > > The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development. Google review Alex Mayo Owner, Playceholdr > I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies. Google review Britta Friedrich Manager, MagicGerman > Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy. > > They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future. Google review Melitta Adam Founder, Melitta Skin > I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use. > > It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough. Google review > “We wanted to bring our idea for an app to life. He turned our ideas into reality.” Alana Saunders Business Manager, A T Realty Andrew Harvey Director, AES Comp > Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made. > > Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager. Google review Ratu Tau Trekway Shuttle > We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly. > > Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running. > > Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible. > > Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed. Google review Alex Fladgate Owner, JunkBoss > Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! > > Highly recommend to anyone looking to get their website done. Google review > “They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.” Dev Dhingra CEO, Fundmaster Isaac Smith Managing Director, PSI > Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man. Google review Tyler Newman Tillen Finance > From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent. > > What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run. > > The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background. Google review > “He was really acting in our best interests and went beyond what we were expecting him to achieve.” Brianna Hoy Managing Director, PplPeople Fiona Ashford Manager, Fee Funders > When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems. > > Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side. Google review Lynnae Sands Manager, Windsor Industries > Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend. Google review > “Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!” Eddie Director, PlastiCard Joel D'leema Director, TSB Living > Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend. Google review J-Tip It Google review > The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be! > > We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified. > > If you want to be in safe hands, choose Lucid! Google review > “The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.” Aidan Fraei Agent, Ray White Free tool ## What is slow speed costing your clinic? Plug your current site speed into our free calculator. It works out how many appointment enquiries you are losing every month to bounce, and what fixing it is worth in real dollars. [Try the free speed calculator](https://www.lucidmedia.co.nz/tools/website-speed-impact-calculator/) Free, no email needed ## Related reading Playbooks, case studies, and services we wrote for New Zealand businesses operating in regulated and trust-led industries. [Guide Local SEO in 2026 for New Zealand businesses](https://www.lucidmedia.co.nz/blog/local-seo-in-2026-the-complete-guide-for-new-zealand-businesses/) [Playbook Local SEO technical implementation guide](https://www.lucidmedia.co.nz/blog/local-seo-technical-implementation-guide-for-nz-businesses/) [Insight Building trust through your website](https://www.lucidmedia.co.nz/blog/building-trust-with-your-customers-how-a-website-can-establish-credibility-and-brand-reputation/) [Service Web design that converts](https://www.lucidmedia.co.nz/services/web-design/) [Service Search engine optimisation](https://www.lucidmedia.co.nz/services/search-engine-optimisation/) [Service SiteCare and managed hosting](https://www.lucidmedia.co.nz/services/sitecare-and-hosting/) [Case study OpnUp, a digital therapy platform built Privacy Act 2020 compliant](https://www.lucidmedia.co.nz/case-studies/opnup/) [Case study 360 Property Management, #1 on Google](https://www.lucidmedia.co.nz/case-studies/360-property-management/) [Resource SEO audit checklist](https://www.lucidmedia.co.nz/resources/seo-audit-checklist/) ## Healthcare web design and compliance FAQ Got questions? We have got answers. Here are some common questions about working with us. [Ask a Question](https://www.lucidmedia.co.nz/contact/) **Can a New Zealand medical practice have patient testimonials on its website?** No. The Medical Council of New Zealand's Statement on Advertising prohibits patient testimonials in any form of medical advertising, including websites, social media, and Google reviews. The reasoning is that testimonials can mislead the public about typical clinical outcomes and undermine the dignity of the profession. This is one of the most common breaches we find when we audit existing GP and specialist sites, often because the practice used a generic template that came with a testimonials section enabled by default. For medical practices we remove all patient quotes and review widgets at build time. Practitioner qualifications, vocational scope, and years in practice can be stated factually and are not testimonials. **What is HIPC and how does it affect our contact form?** The Health Information Privacy Code 2020 sits on top of the Privacy Act 2020 and applies the moment your website collects any information about an identifiable individual that relates to their health. A contact form that asks "how can we help" and gets back "I think I have shingles" is collecting health information, and HIPC Rule 3 requires you to tell the patient what you are collecting, why, who will see it, where it goes, and how long you will keep it. We build every clinic form with a visible collection statement, encryption in transit, a defined retention window, and a documented destruction process. We also recommend keeping free-text symptom fields off the public site and pushing those conversations into a secure messaging channel inside your practice management system. **Can we run Google Ads as a medical practice in New Zealand?** Yes, with care. Google has a Healthcare and Medicines policy that restricts certain advertisers and certifies others, and on top of that the Medical Council rules apply to every word of your ad copy. The combination means no superlatives, no comparative claims, no implied typical outcomes, no testimonials in the copy, and no targeting that singles out individuals based on inferred health conditions. We run Google Ads for clinics around symptom-driven and service-driven keywords, with copy that points to a compliant landing page and a HIPC-compliant intake form. For prescription medicines, regulated procedures, and certain conditions, additional Google certification or local restrictions apply, and we work that out per practice during the compliance audit. **Are the rules different for dental practices versus medical practices?** Yes. The Dental Council of New Zealand regulates dental advertising under the Health Practitioners Competence Assurance Act 2003 and has its own standards, which are lighter than the Medical Council's. Dental practices can use patient reviews and before-and-after photography with proper context, where medical practices generally cannot. The shared rules still apply: claims must be truthful and substantiated, qualifications stated honestly, no superlatives, no comparisons that disparage other practitioners, and patient privacy respected at every step. For multi-discipline clinics that combine dental, medical, and allied health, we treat each section under the rules that apply to it rather than running one blanket policy across the whole site. **Can we have a Google Reviews widget on our site?** For medical and specialist practices, no. The Medical Council treats Google reviews as a form of patient testimonial, so embedding a live review feed on a GP or specialist site is the same compliance problem as putting a quote block on the homepage. For dental, physio, chiro, and most allied health practices, reviews are allowed but they need to be handled carefully. We configure widgets to filter out reviews that contain comparative claims or imply typical clinical outcomes, and we make sure the practice has a documented response policy for negative reviews that respects patient privacy. We never paste raw Google Reviews onto a medical site without that review step. **Do you integrate with Jorvie, Indici, MedTech or our practice management system?** Yes. We have worked across the systems New Zealand clinics actually run and we integrate booking, recall, and intake into the website rather than relying on a generic popup widget. The integration depends on what your practice management system exposes, and not every New Zealand PMS has a clean public API. Where the official integration is locked down we use a request-and-confirm flow on the website that posts a HIPC-compliant intake into your inbox or secure messaging, and your front desk confirms the booking inside the PMS. The patient experience stays smooth on mobile, and you do not end up with a parallel booking system that contradicts what is in the practice management system. **Aren't most healthcare websites basically the same?** They look the same because most practices use the same handful of templates from the same handful of overseas vendors, and most of those templates are not compliant with New Zealand rules. The job is not really design, it is the layer underneath: the compliance review, the form architecture, the booking integration, the local SEO, and the practice management hookup. A patient choosing between two GP clinics in their suburb is not picking the prettier site, they are picking the one that loads quickly on their phone, shows them how to book in under thirty seconds, and answers the question they actually came to ask. That is the work that wins, and it is what most healthcare sites get wrong. ## Ready to book a clinic site that is compliant from day one? Tell me about your practice, your catchment, and where the current site is letting you down. I will come back with a fixed, itemised plan, a compliance approach, and a realistic timeline. No vague ranges, no sales pressure. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)