# Window cleaning business: leads at $12.49 across 30 months

Source: https://www.lucidmedia.co.nz/case-studies/window-cleaning-google-ads/

\+ Local Service · Home Services

Steady enquiries through quiet months and busy ones alike

![Window cleaning business: leads at $12.49 across 30 months case study](https://www.lucidmedia.co.nz/images/case-studies/window-cleaning-google-ads.webp)

Client

Confidential

Industry

Local Service · Home Services

Services

Google Ads, Search Advertising, Lead Generation, Local Targeting

01

## Challenge

A local window, gutter and solar-panel cleaning business needed a dependable source of enquiries it could rely on month after month, not a burst that fizzled once the novelty wore off. Home-services demand is seasonal and the service area is geographically tight, so the account had to stay efficient across quiet and busy months alike without the cost per lead drifting upward over time.

02

## Approach

Ran focused Search campaigns around residential window, gutter and solar-panel cleaning intent, kept the targeting to a tight local radius, and structured ad groups by service so each ad spoke directly to the job being searched for. Wired form and call tracking to a real cost-per-lead figure, pruned wasted spend with negative keywords, and adjusted budgets seasonally.

The result was a lead source held to $12. 49 per lead consistently across 30 straight months.

03

## What we delivered

### Search Campaigns

- Window / gutter / solar intent
- Service-split ad groups
- Tight local radius

### Tracking

- Form + call tracking
- Cost-per-lead reporting

### Longevity

- Seasonal budgets
- Negative keyword upkeep
- 30 months of optimisation

Built with

Google Ads

04

## Results

$12.49

Cost per lead

390+

Leads over 30 months

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