# Vehicle finance broker: 120 finance applications in eight weeks

Source: https://www.lucidmedia.co.nz/case-studies/vehicle-finance-meta-ads/

\+ Finance

Repayment-led Meta ads that turned scrolling into pre-approval applications

![Vehicle finance broker: 120 finance applications in eight weeks case study](https://www.lucidmedia.co.nz/images/case-studies/vehicle-finance-meta-ads-2026-10-26.webp)

Client

Confidential

Industry

Finance

Services

Meta Ads, Facebook Ads, Lead Generation

01

## Challenge

This New Zealand vehicle finance brokerage arranges car, ute and motorbike loans through a panel of lenders. It wanted Meta ads to become a steady source of new applications, starting from nothing.

Finance is a considered purchase, so a like or a click is worth very little. What the broker needs is a completed pre-approval application with enough detail to place the loan with the right lender, and the goal was to generate those in volume.

02

## Approach

We launched a Leads campaign optimised for completed pre-approval applications rather than clicks, sending people to a dedicated pre-approval flow that lands every application in the broker's CRM with its ad source attached. In the first eight weeks we tested more than 30 ad concepts: lender-comparison angles, message-style creative, customer stories, and repayment-led ads built around a specific vehicle and a weekly price.

The strongest performers were repayment-led: a loan calculator ad and a weekly repayment ad on a popular small hatchback. A regional ad set tested the strongest angles outside the main centres.

When the CRM showed some ad clicks losing their tracking partway through a visit, we fixed the attribution so every application can be traced back to the ad that produced it.

03

## What we delivered

### Campaign Strategy

- Leads objective
- Optimised for applications
- National and regional ad sets

### Creative Testing

- 30+ ad concepts
- Repayment-led offers
- Loan calculator hook

### Application Flow

- Dedicated pre-approval page
- Applications straight to the CRM
- Ad source on every lead

### Tracking

- Meta pixel
- Attribution fix
- CRM reconciliation

04

## Results

120

Pre-approval applications in eight weeks

11%

Of ad visitors completed an application

30+

Ad concepts tested

15

Applications a week, on average

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## Want results like this for your business?

Repayment-led Meta ads that turned scrolling into pre-approval applications. Tell us about your business and we will show you what we can do for you.

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[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)