# Turbo & Shine: cost per lead down by three quarters

Source: https://www.lucidmedia.co.nz/case-studies/turbo-shine-multi-channel/

\+ Turbo & Shine

Cost per lead fell by more than 75% after the rebuild

![Turbo & Shine: cost per lead down by three quarters case study](https://www.lucidmedia.co.nz/images/case-studies/turbo-shine-multi-channel.webp)

Client

Turbo & Shine

Industry

Automotive

Services

Google Ads, Meta Ads, Lead Generation, Landing Page Design, Campaign Management

01

## Challenge

Turbo and Shine is a Hamilton car grooming and detailing studio offering everything from basic interior cleans through to ceramic coating and paint correction. When we audited the account in February, two budget capped campaigns over 90 days were generating confirmed form leads at roughly $165 each once unreliable call tracking conversions were excluded, leaving clear room to grow volume and lower cost.

The homepage carried no pricing, so visitors often left to compare elsewhere, and there was no dedicated campaign for ceramic coating, the highest margin service on the menu. Meta also sat untapped despite car grooming being one of the most visual, high engagement categories on Facebook and Instagram.

02

## Approach

Rebuilt the paid acquisition stack across both Google and Meta to lift confirmed lead volume and cut cost per lead. Launched a new Hamilton search campaign at $45 per day with four tightly themed ad groups: Car Grooming, Car Detailing, Interior Cleaning, and Paint Protection.

Pointed each ad group to a dedicated grooming landing page with conversion tracking, Clarity heatmaps, and a lead capture form. Added a 6am to 10pm ad schedule and four negative keywords to remove overnight waste and filter intent mismatches.

Launched a $25 per day Meta lead form campaign using native Instant Forms and before and after creative from the studio, which became the strongest single campaign in the portfolio.

03

## What we delivered

### Google Ads

- Search campaign rebuild
- Themed ad groups
- Negative keywords
- Ad scheduling

### Meta Ads

- Lead form campaign
- Instant Forms setup
- Before and after creative

### Landing Pages

- Dedicated grooming page
- Lead capture form

### Tracking and CRO

- Conversion tracking
- Call tracking
- Clarity heatmaps

04

## Results

13%

Google Search CTR

$38.50

Cost Per Lead

## More work with Turbo & Shine

Separate engagements, each with its own brief and its own results.

[Turbo & Shine: pricing up front, every enquiry tracked](https://www.lucidmedia.co.nz/case-studies/turbo-shine-website/)

A modern site with full lead tracking for a Hamilton grooming studio

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## Want results like this for your business?

Cost per lead fell by more than 75% after the rebuild. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)