# Turbo & Diesel: 60 workshop leads a month at $22.71 each

Source: https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/

\+ Turbo & Diesel Automotive Services

A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop

![Turbo & Diesel: 60 workshop leads a month at $22.71 each case study](https://www.lucidmedia.co.nz/images/case-studies/turbo-diesel-2026-09-14-desktop.webp)

Client

Turbo & Diesel Automotive Services

Industry

Automotive

Services

Google Ads, Lead Generation, Landing Page Design, Campaign Management

01

## Challenge

Turbo & Diesel Automotive Services is a Hamilton workshop offering WOFs, diesel repairs, fuel injection servicing, and commercial vehicle work. When we audited the account in February, spend was spread across more than 30 legacy campaigns, with roughly $1,936 of spend over 90 days and a real cost per confirmed form lead north of $50 once call tracking noise was stripped out.

Both main campaigns were budget capped during peak hours, 87. 9% of traffic was mobile yet the lead form sat below the fold, and high-intent searches like fleet servicing and diesel specialist work had no dedicated campaign.

The opportunity was to consolidate a busy account into one focused engine for bookings.

02

## Approach

Rebuilt the account from a clean slate on 1 March, pausing the 30 plus legacy campaigns. Built three dedicated landing pages on a fast Vercel hosted subdomain covering Car Servicing, Diesel Repairs, and WOF, each with conversion tracking, Microsoft Clarity heatmaps, and Formspree lead capture.

Launched a single Hamilton search campaign at $55 per day with three tightly themed ad groups using only phrase and exact match keywords, dedicated negative keyword lists, and ad copy written for each ad group. Added account level call tracking so every click to call was attributed properly.

Layered in an optimisation pass after 30 days of search term data, adding four new negatives and a tablet bid adjustment of negative 90% to cut wasted spend.

03

## What we delivered

### Account Rebuild

- Legacy campaign audit
- Account restructure
- Single search campaign

### Keyword Strategy

- Phrase and exact match
- Negative keyword lists
- Themed ad groups

### Landing Pages

- Three service pages
- Mobile-first design
- Formspree lead capture

### Tracking & Optimisation

- Conversion tracking
- Call tracking
- Bid adjustments

Built with

Vercel Google Ads Microsoft Clarity Formspree

04

## Results

358

Calls & Enquiries in Six Months

$22.71

Cost Per Lead

7.90%

Click-Through Rate

## More work with Turbo & Diesel Automotive Services

Separate engagements, each with its own brief and its own results.

[Turbo & Diesel: a page for every specialist job](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-website/)

Every specialist job now has its own page customers can find

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## Want results like this for your business?

A steady flow of calls and enquiries from Google Ads for a Hamilton specialist workshop. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)