# TSB Living: a UGC video ad built end to end

Source: https://www.lucidmedia.co.nz/case-studies/tsb-living-ugc/

\+ TSB Living

Scroll-stopping, native-feeling video content for TSB Living

Client

TSB Living

Industry

E-commerce

Services

UGC Creator Sourcing, Scriptwriting, Video Direction, Video Editing

01

## Challenge

Polished, salesy video ads get scrolled past. TSB Living needed the kind of native, creator-led content that actually stops the thumb on Instagram and TikTok, but they had no creator, no script and no production pipeline to make it happen.

02

## Approach

We sourced and briefed the right creator for the brand. We wrote the script around a strong hook and the product.

We directed the shoot so the footage was usable and on message. We edited the raw clips into a punchy vertical ad, with captions and pacing built for how people watch on paid social.

> "Native, creator-led content built to stop the scroll."

03

## What we delivered

### Creator Sourcing

- Brand and product brief
- Creator matched and booked
- Usage rights sorted

### Script and Hook

- Hook written for the scroll
- Product woven in naturally
- Clear call to action

### Direction

- Shot list and brief
- Directed the shoot
- Full coverage for the edit

### Edit

- Vertical 9:16 cut
- Captions and pacing
- Built for paid social

## More work with TSB Living

Separate engagements, each with its own brief and its own results.

[TSB Living: 298% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/tsb-living-seo/)

Now competing for the same searches as Kmart and Briscoes

[TSB Living: refunds handled in one system instead of spreadsheets](https://www.lucidmedia.co.nz/case-studies/tsb-living-refund-system/)

No more copying refund details between spreadsheet tabs by hand

[Five tracking systems unified into one portal for TSB Living](https://www.lucidmedia.co.nz/case-studies/tsb-living-multi-carrier-tracking/)

Customers no longer need to guess which carrier has their order

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## Want results like this for your business?

Scroll-stopping, native-feeling video content for TSB Living. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)