# TSB Living: 298% organic traffic growth

Source: https://www.lucidmedia.co.nz/case-studies/tsb-living-seo/

\+ TSB Living

Now competing for the same searches as Kmart and Briscoes

![TSB Living: 298% organic traffic growth case study](https://www.lucidmedia.co.nz/images/case-studies/tsb-living-seo.webp)

Client

TSB Living

Industry

E-commerce

Services

SEO, On-page Optimisation, Backlink Building

01

## Challenge

TSB Living is a New Zealand home and living e-commerce store selling furniture, outdoor, and homewares across thousands of SKUs, competing for attention against Kmart, Briscoes, and a wave of dropshipping sites buying paid traffic. At the start, paid advertising was carrying most of the acquisition load, which capped margins on already competitive furniture pricing.

Many category pages lacked unique copy, product pages relied on thin manufacturer descriptions, and coverage of buyer-intent queries was limited. The goal was to make organic search a genuine acquisition channel and reduce reliance on Google Shopping and Meta spend.

02

## Approach

Rewrote category pages with buying-guide-style content to capture top-of-funnel queries across the major furniture and homewares clusters. Deployed product schema sitewide and resolved the supporting technical issues.

Built local SEO pages for Auckland, Wellington, and Christchurch to capture delivery-intent searches. Ran a sustained backlink campaign targeting New Zealand home and lifestyle publications.

Lifted the store onto page one across the priority query clusters so organic could overtake paid as the primary acquisition channel.

03

## What we delivered

### SEO Strategy

- Keyword mapping
- Query clustering
- Channel strategy

### On-page Optimisation

- Category copy
- Buying guides
- Product descriptions

### Technical SEO

- Product schema
- Sitewide fixes
- Local SEO pages

### Off-page SEO

- Backlink campaign
- Publication outreach

04

## Results

+298%

Organic Traffic

Page 1

Major Query Clusters

## More work with TSB Living

Separate engagements, each with its own brief and its own results.

[TSB Living: a UGC video ad built end to end](https://www.lucidmedia.co.nz/case-studies/tsb-living-ugc/)

Scroll-stopping, native-feeling video content for TSB Living

[TSB Living: refunds handled in one system instead of spreadsheets](https://www.lucidmedia.co.nz/case-studies/tsb-living-refund-system/)

No more copying refund details between spreadsheet tabs by hand

[Five tracking systems unified into one portal for TSB Living](https://www.lucidmedia.co.nz/case-studies/tsb-living-multi-carrier-tracking/)

Customers no longer need to guess which carrier has their order

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## Want results like this for your business?

Now competing for the same searches as Kmart and Briscoes. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)