# Trekway Shuttle: 28% of ad visitors now request a quote

Source: https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/

\+ Trekway Shuttle

A new website, rebuilt tracking and one campaign built around quote requests

![Trekway Shuttle: 28% of ad visitors now request a quote case study](https://www.lucidmedia.co.nz/images/case-studies/trekway-shuttle-desktop.webp)

Client

Trekway Shuttle

Industry

Transport

Services

Google Ads, Web Design, Conversion Tracking, Lead Generation

01

## Challenge

Trekway Shuttle runs private airport transfers and shuttles between Auckland Airport, Hamilton, Rotorua, Taupō and the Bay of Plenty. Its website had been rebuilt several times, and each rebuild broke the conversion tracking its Google Ads relied on.

Google could no longer tell which clicks turned into quote requests, so it was bidding blind across several overlapping campaigns that competed for the same searches. By the time Trekway came to us, the ads had been paused.

02

## Approach

We audited the account the night Trekway got in touch and sent a recovery plan before morning. We then launched a new, conversion-focused website on Trekway's own domain, with a two-step quote form on every page: trip details first, contact details second, and the phone number always in reach.

Every page carries identical tracking, so a future edit cannot quietly break it. In Google Ads we made one verified quote request the account's single goal, consolidated the overlapping campaigns into one Performance Max campaign, and switched ads back on only once that conversion was confirmed recording.

Old page addresses were redirected to their new equivalents so existing links and rankings kept working.

> "Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
>
> Ratu Tau, Trekway Shuttle

03

## What we delivered

### Google Ads

- Overnight audit and recovery plan
- Campaigns consolidated to one
- Performance Max relaunch

### Website

- New conversion-focused site
- Two-step quote form
- Regional airport route pages

### Tracking

- One verified quote-request conversion
- Call tracking on phone taps
- Every lead tied to its source

### Launch

- Domain cutover
- Old URLs redirected
- Tracking verified before ads went live

Built with

Google Ads Performance Max Google Analytics 4

04

## Results

400+

Quote requests in the first three weeks

28%

Of Google Ads visitors request a quote

+47%

More quote requests a day than the previous best month

+22%

Higher ad click-through rate

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## Want results like this for your business?

A new website, rebuilt tracking and one campaign built around quote requests. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)