# Tom Rawson: a presence that matches the track record

Source: https://www.lucidmedia.co.nz/case-studies/tom-rawson/

\+ Tom Rawson

A leadership presence that finally matches his track record

![Tom Rawson: a presence that matches the track record case study](https://www.lucidmedia.co.nz/images/case-studies/tom-rawson-hero.webp)

Client

Tom Rawson

Industry

Real Estate

Services

Web Design, WordPress Development, Branding

01

## Challenge

Tom Rawson co-directs A T Realty, the parent company behind Ray White Manurewa, Manukau, Mangere, Mangere Bridge, and 360 Property Management, after ranking in the top 10 of Ray White agents nationally and the top 1 percent globally. His digital presence had grown through standard agent profile pages, and the opportunity was to give his leadership across South Auckland a dedicated home of its own.

Three distinct audiences were arriving in the same place: property vendors, aspiring agents weighing up career growth, and industry partners. The goal was a personal brand site that spoke to all three and matched the credibility of the network behind him.

02

## Approach

Built a personal brand site in WordPress with Elementor Pro, hosted on Cloudways for fast, managed delivery. Structured the page around three audiences at once: vendors, aspiring agents, and industry partners.

Led with a career narrative that traces the path from top-performing agent to business leader. Surfaced 11 agent testimonials prominently and linked out to all five office sites and the property management arm.

Integrated an Instagram feed so the site stays current without manual updates.

03

## What we delivered

### Web Design

- Personal brand site
- Three-audience structure
- Career narrative

### WordPress Development

- Elementor Pro build
- Cloudways hosting
- Instagram feed

### Content

- Testimonial showcase
- Office cross-links
- Video section

### Branding

- Leadership positioning
- Credibility framing
- Visual identity

Built with

WordPress Elementor Pro Cloudways

04

## The work

tomrawson.co.nz

![Tom Rawson: a presence that matches the track record website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/tom-rawson-hero.webp)

![Tom Rawson: a presence that matches the track record mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/tom-rawson-hero-mobile.webp)

[View the live site](https://tomrawson.co.nz/)

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## Want results like this for your business?

A leadership presence that finally matches his track record. Tell us about your business and we will show you what we can do for you.

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[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)