# Taxi and transfer operator: 5,000 bookings at $3.42

Source: https://www.lucidmedia.co.nz/case-studies/taxi-transfers-google-ads/

\+ Local Service · Transport

High-volume bookings that kept per-ride economics healthy

![Taxi and transfer operator: 5,000 bookings at $3.42 case study](https://www.lucidmedia.co.nz/images/case-studies/taxi-transfers-google-ads.webp)

Client

Confidential

Industry

Local Service · Transport

Services

Google Ads, Search Advertising, Lead Generation, Local Targeting

01

## Challenge

A New Zealand taxi and airport-transfer operator needed a steady, high-volume stream of bookings at a cost that kept per-ride economics healthy. The market is competitive and price-sensitive, with rideshare apps and other local firms all bidding on the same high-intent searches, so every dollar of ad spend had to pull its weight against a low average booking value.

02

## Approach

Built tightly themed Search campaigns around the exact moments people book, from airport transfers and maxi/van runs to suburb-level taxi searches, and structured ad groups so each search met an ad and landing experience that matched it. Layered in call tracking and booking conversion tracking so every dollar tied back to a real ride, ran an aggressive negative-keyword list to cut tyre-kicker traffic, and bid to a target cost per booking rather than clicks.

Adjusted budgets by time of day and demand pattern to catch peak booking windows.

03

## What we delivered

### Search Campaigns

- Airport-transfer intent
- Suburb-level taxi terms
- Themed ad groups

### Tracking

- Call tracking
- Booking conversions
- Cost-per-booking bidding

### Efficiency

- Negative keyword lists
- Dayparting
- Demand-based budgets

Built with

Google Ads

04

## Results

$3.42

Cost per booking

5,000+

Bookings from Google Ads

## Explore more case studies

[View all case studies](https://www.lucidmedia.co.nz/case-studies/)

Transport

### [Trekway Shuttle: 28% of ad visitors now request a quote](https://www.lucidmedia.co.nz/case-studies/trekway-shuttle/)

Real Estate

### [Austar Property Services: 66% lower cost per appraisal lead](https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/)

Automotive

### [Turbo & Diesel: 60 workshop leads a month at $22.71 each](https://www.lucidmedia.co.nz/case-studies/turbo-diesel-google-ads/)

## Want results like this for your business?

High-volume bookings that kept per-ride economics healthy. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)