# Sunshine Mortgages: genuinely bilingual, not just translated

Source: https://www.lucidmedia.co.nz/case-studies/sunshine-mortgages/

\+ Sunshine Mortgages

A genuinely bilingual experience, not just a translated one

![Sunshine Mortgages: genuinely bilingual, not just translated case study](https://www.lucidmedia.co.nz/images/case-studies/sunshine-mortgages-desktop.webp)

Client

Sunshine Mortgages

Industry

Finance

Services

Web Design, SEO, Branding, CRO, Digital Strategy

01

## Challenge

Sunshine Mortgages is an Auckland mortgage advisory serving a large Mandarin-speaking client base alongside English-speaking first home buyers, investors, and refinancers. The Auckland broker market is crowded with advisers running near-identical template websites, so Sunshine wanted to stand out on two fronts.

The first was being genuinely bilingual rather than relying on a translation overlay, and the second was giving clients real tools to model their own borrowing before booking a call. The goal was a site that pre-qualified enquiries and gave both audiences a native experience.

02

## Approach

Designed and built a high-performance Astro website with full English and Mandarin internationalisation at the route level, so both audiences get a native experience rather than a translation afterthought. Built four interactive JavaScript mortgage calculators covering repayments, extra repayments, refinance savings, and amortisation, giving clients a way to model borrowing before they book.

Created a 5-step progressive loan application form that pre-qualifies leads by capturing income, deposit, property type, and goals before they reach the broker's inbox. Integrated the Google Business Profile reviews API for live social proof and added LocalBusiness and FinancialService schema for local SEO.

Layered CRO elements throughout, including sticky CTAs, trust badges, 20+ lender partner logos, and team profiles.

03

## What we delivered

### Web Design and Build

- Astro website build
- Responsive page design
- Team profile sections

### Interactive Loan Tools

- Four mortgage calculators
- 5-step application form
- Lead pre-qualification logic

### SEO and Schema

- LocalBusiness schema
- FinancialService schema
- Local SEO setup

### Bilingual and CRO

- English and Mandarin routes
- Sticky CTAs
- Trust badges
- Reviews API integration

Built with

Astro JavaScript i18n routing Structured data

04

## The work

sunshinemortgages.co.nz

![Sunshine Mortgages: genuinely bilingual, not just translated website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/sunshine-mortgages-desktop.webp)

![Sunshine Mortgages: genuinely bilingual, not just translated mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/sunshine-mortgages-mobile.webp)

[View the live site](https://sunshinemortgages.co.nz/)

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## Want results like this for your business?

A genuinely bilingual experience, not just a translated one. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)