# Skincare retailer: 8x ROAS on Google Shopping

Source: https://www.lucidmedia.co.nz/case-studies/skincare-beauty-google-shopping/

\+ E-commerce · Beauty & Skincare

A consistently profitable channel, not just a one-off good month

![Skincare retailer: 8x ROAS on Google Shopping case study](https://www.lucidmedia.co.nz/images/case-studies/ecommerce-skincare-beauty-shopping.webp)

Client

Confidential

Industry

E-commerce · Beauty & Skincare

Services

Google Shopping, Performance Max, Google Ads, eCommerce Marketing

01

## Challenge

A New Zealand skincare and beauty retailer wanted Google Shopping to become a reliable, profitable acquisition channel rather than an on-and-off experiment. The catalogue was large and fast-moving, competition on branded skincare terms was fierce, and spend needed to stay tightly tied to return so the channel could scale without eroding margin.

02

## Approach

Built a Google Shopping account structured around product margin and search intent, with a clean feed, tight product grouping, and priority bidding that pushed budget toward the SKUs that actually converted. Layered in Performance Max to capture demand across Search, Shopping and YouTube inventory, seeded with the best-selling product images and audience signals from existing customers.

Tracked revenue back to the product through server-side conversion tracking, then adjusted bids and budgets weekly against ROAS rather than clicks.

03

## What we delivered

### Google Shopping

- Feed optimisation
- Margin-based grouping
- Priority bidding

### Performance Max

- Asset groups
- Audience signals
- Search + Shopping + YouTube

### Measurement

- Server-side conversion tracking
- ROAS-based optimisation

Built with

Google Shopping Performance Max

04

## Results

8x

Return on ad spend in the best month

5-6x

Consistent monthly ROAS at scale

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