# Solo real estate agent: seller leads at $39.72

Source: https://www.lucidmedia.co.nz/case-studies/real-estate-leads/

\+ Real Estate

First to the kitchen table, and first to win the listing

![Solo real estate agent: seller leads at $39.72 case study](https://www.lucidmedia.co.nz/images/case-studies/real-estate-leads-campaign.webp)

Client

Confidential

Industry

Real Estate

Services

Paid Ads, Facebook Ads, Lead Generation

01

## Challenge

A solo real estate agent wanted a faster, more affordable way to reach motivated vendors before they signed with a larger agency. Her spend was concentrated in letterbox drops and portal listings, and the appraisal request forms on her website were converting at under 1%.

In her market the first agent to the kitchen table usually wins the listing, so timing and reach mattered. The goal was a steady flow of appraisal bookings from homeowners actively thinking about selling within the next six months.

02

## Approach

Built a Facebook and Instagram lead generation funnel anchored on a free home valuation report as the lead magnet. Designed creative around recent sold listings in her suburbs and social proof from past vendors.

Captured enquiries through Meta native lead forms for fast mobile capture, then piped them into GoHighLevel. Triggered an instant SMS plus a personalised video email within 10 minutes of each enquiry.

Ran a seven touch nurture sequence and a weekly market update to keep warm leads engaged until they booked an appraisal.

> "These leads are actually responding and booking appraisals. Much better quality than what we were getting before."
>
> Real Estate Agent, Property Sales

03

## What we delivered

### Paid Social Strategy

- Meta funnel build
- Audience targeting
- Offer positioning

### Creative and Offer

- Sold listing creative
- Valuation lead magnet
- Vendor social proof

### Lead Capture

- Native lead forms
- GoHighLevel pipeline
- Mobile first capture

### Nurture and Follow Up

- Instant SMS reply
- Personalised video email
- Seven touch sequence

04

## Results

$39.72

Cost Per Qualified Seller Lead

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## Want results like this for your business?

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[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)