# Austar Property Services: 66% lower cost per appraisal lead

Source: https://www.lucidmedia.co.nz/case-studies/ray-white-austar-rental-appraisals/

\+ Austar Property Services

Paul reports a 66% reduction in CPA and improved lead quality

![Austar Property Services: 66% lower cost per appraisal lead case study](https://www.lucidmedia.co.nz/images/case-studies/raywhite-aps-rental-appraisal.webp)

Client

Austar Property Services

Industry

Real Estate

Services

Google Ads, Lead Generation, Landing Pages

01

## Challenge

Austar Property Services manages rental properties across Auckland. A landlord requesting an appraisal is an important first step towards a new management relationship.

The team wanted its advertising to reach landlords with a genuine need for property management and make the enquiry journey clearer. The brief was to improve acquisition efficiency and the quality of the conversations that followed.

02

## Approach

Rebuilt the Google Search account around rental-appraisal intent, with focused search terms and negative keywords. Paired the campaign with a rental-appraisal landing page that brought the enquiry form and relevant trust signals into view.

Consolidated lead-form measurement so optimisation centred on enquiries. Paul Zellman subsequently reported a 66% reduction in CPA and an improvement in lead quality in his written testimonial.

These are client-reported outcomes; the testimonial does not specify a like-for-like reporting window or a formal lead-quality measure.

![Paul Zellman](https://www.lucidmedia.co.nz/images/testimonials/paul-zellman.webp)  Watch the client story

> In our client’s words
>
> “This change was not only almost immediate but has been consistent for the last few months. He has a total depth of knowledge and a desire to get the absolute best outcomes as demonstrated by his consistent and detailed updates.”
>
> **Paul Zellman** Business Development Manager, Austar Property Services

03

## What we delivered

### Google Ads

- Account rebuild
- Maximize Conversions
- Rental-appraisal intent

### Landing Page

- Dedicated appraisal page
- Above-the-fold form
- Trust signals

### Tracking

- Single lead conversion action
- Spend-to-enquiry measurement

### Optimisation

- Cut wasted campaigns
- Search-term refinement
- Negative keywords

Built with

Google Ads Maximize Conversions

04

## Results

66%

Lower cost per appraisal lead

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## Want results like this for your business?

Paul reports a 66% reduction in CPA and improved lead quality. Tell us about your business and we will show you what we can do for you.

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[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)