# PSI: a director-led exterior cleaning website for Auckland

Source: https://www.lucidmedia.co.nz/case-studies/psi-exterior/

\+ PSI

Every surface method explained, and a quote request from a few photos

![PSI: a director-led exterior cleaning website for Auckland case study](https://www.lucidmedia.co.nz/images/case-studies/psi-exterior-desktop.webp)

Client

PSI

Industry

Trades & Services

Services

Web Design, Web Development, On-Page SEO

01

## Challenge

PSI, Property Surface Improvements, is an Auckland exterior cleaning business led by its two managing directors, Isaac Smith and Andrew Clark, covering house washing, driveways and concrete, decks and patios, and commercial work for body corporates, retail, industrial sites and property managers. What sets PSI apart is how the work gets done: the directors quote and run every job themselves, the cleaning method is matched to each surface, and the price is fixed before anything starts.

Homeowners and property managers want to know who is turning up, what the treatment will do to their cladding, plants or deck, and what it will cost. The brief was a site that put the directors and their approach front and centre, answered those questions before anyone had to call, and made asking for a quote as simple as sending a few photos.

02

## Approach

We designed and built the site on Astro and Tailwind, with a dark, high-contrast look built from PSI's own palette and logo, electric blue on near-black, carrying their 'Pressure Makes Diamonds' line. We structured the service content around method rather than muscle, showing the surfaces each service covers and how pressure is matched to them, with a 'Why PSI' section on fixed pricing, treating growth rather than blasting it, and a director on every job.

A team section introduces both directors with their own direct phone numbers, so visitors know exactly who will price and run the job. The quote form captures property type and the services needed, with an option to email photos alongside it on every page.

We added a detailed FAQ covering cost, regrowth, plant safety and after-hours commercial work, with FAQ and local business schema and verbatim Google reviews.

> "Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man."
>
> Isaac Smith, Managing Director, PSI

03

## What we delivered

### Web Design

- Dark brand-led design
- Client palette and logo
- Mobile-first layout

### Content and Messaging

- Surface-by-surface service detail
- Why PSI section
- Directors with direct lines

### Quote Capture

- Property type selector
- Services checklist
- Email-your-photos option

### Search Foundations

- Pre-booking FAQ
- FAQ and business schema
- Auckland service focus

Built with

Astro React Tailwind CSS Vercel

04

## The work

exterior.nz

![PSI: a director-led exterior cleaning website for Auckland website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/psi-exterior-desktop.webp)

![PSI: a director-led exterior cleaning website for Auckland mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/psi-exterior-mobile.webp)

[View the live site](https://exterior.nz/)

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## Want results like this for your business?

Every surface method explained, and a quote request from a few photos. Tell us about your business and we will show you what we can do for you.

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