# Pots of Joy: retail and wholesale plants ordered online

Source: https://www.lucidmedia.co.nz/case-studies/pots-of-joy/

\+ Pots of Joy

Customers across the country can now order plants directly online

![Pots of Joy: retail and wholesale plants ordered online case study](https://www.lucidmedia.co.nz/images/case-studies/pots-of-joy.webp)

Client

Pots of Joy

Industry

E-commerce

Services

Web Design, WooCommerce, SEO

01

## Challenge

Pots of Joy is a family-run plant nursery in Kingseat, South Auckland, supplying indoor plants, outdoor specimens, and pots to both retail walk-ins and wholesale landscapers across the region. With the range past 200 product lines and online buyers arriving from outside Auckland, the team wanted a store that could take orders directly rather than through a contact form that owners quoted, invoiced, and arranged shipping for by phone.

They also needed one catalogue that could serve retail customers and wholesale landscapers, each with their own pricing. The goal was a store that freed up time for propagation and customers while presenting the full range online.

02

## Approach

Migrated the business onto WordPress with WooCommerce, structuring the catalogue with categories, attributes, and variations for plant size, pot colour, and species. Configured regional shipping zones with live courier rates for North Island delivery.

Built a wholesale customer role with automatic trade pricing, bulk-order minimums, and tax display rules. Designed a clean storefront with large photography and plant-care information so the range shows at its best.

Tuned on-page SEO for local plant-buying keywords, added LocalBusiness schema, and built the site mobile-first for customers ordering from their phones.

03

## What we delivered

### Platform Migration

- WordPress build
- WooCommerce setup
- Catalogue structure

### Store Configuration

- Product variations
- Wholesale pricing
- Regional shipping zones

### Storefront Design

- Mobile-first layout
- Product photography
- Plant-care content

### Search Optimisation

- Local keyword tuning
- LocalBusiness schema
- Category pages

Built with

WooCommerce WordPress On-page SEO LocalBusiness schema

04

## The work

![Pots of Joy: retail and wholesale plants ordered online website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/pots-of-joy.webp)

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## Want results like this for your business?

Customers across the country can now order plants directly online. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)