# Non-profit: fundraiser signups at $6.21

Source: https://www.lucidmedia.co.nz/case-studies/nonprofit-fundraiser-recruitment/

\+ Non-Profit

A committed fundraising cohort recruited well before launch day

![Non-profit: fundraiser signups at $6.21 case study](https://www.lucidmedia.co.nz/images/case-studies/nonprofit-fundraiser-recruitment.webp)

Client

Confidential

Industry

Non-Profit

Services

Facebook Ads, Lead Generation, Non-Profit Marketing

01

## Challenge

A non-profit client was heading into their biggest annual fundraising campaign and wanted to recruit a cohort of committed community fundraisers before the launch date. Their established channels of church bulletins, newsletter emails, and word of mouth were valued sources of support, yet the signup target was ambitious and the runway was short.

Each fundraiser represented weeks of donation activity and community reach, so reaching the cohort on time meant real funds raised for the cause. With a hard deadline and a lean $30 per day budget, they needed a paid social channel that could identify and activate purpose-driven locals in weeks.

02

## Approach

Launched a focused Meta Ads lead generation campaign on a $30 per day budget, targeting a 20km radius around the non-profit head office. Layered interest targeting across volunteering, charitable giving, community groups, and cause-aligned pages to reach purpose-driven locals.

Built creative around emotional impact storytelling, with real beneficiary photography, short video testimonials from past fundraisers, and copy that spoke to belonging and tangible community outcomes. Ran Meta Instant Forms with just three fields and auto-filled contact details to keep friction near zero.

Pushed every signup straight into the volunteer CRM for immediate onboarding, delivering the full cohort at $6. 21 per signup.

03

## What we delivered

### Paid Social

- Meta Ads campaign
- Geo-radius targeting
- Interest layering

### Lead Capture

- Meta Instant Forms
- Three-field forms
- CRM sync

### Creative

- Beneficiary photography
- Video testimonials
- Emotional ad copy

### Lead Generation

- Fundraiser recruitment
- Cohort signups
- Volunteer onboarding

04

## Results

$6.21

Cost Per Fundraiser Signup

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