# Lendy: a landing page for every loan product

Source: https://www.lucidmedia.co.nz/case-studies/lendy-landing-pages/

\+ Lendy

Every campaign now leads to an experience that matches the search

![Lendy: a landing page for every loan product case study](https://www.lucidmedia.co.nz/images/case-studies/lendy-landing-hero.webp)

Client

Lendy

Industry

Finance

Services

Funnel Building, Landing Page Design, CRO

01

## Challenge

Lendy is a New Zealand consumer lender acquiring borrowers across a range of loan products, including personal loans, car loans, motorbike loans, boat loans, debt consolidation, and renovation loans. The goal was to match each paid search and social campaign to the intent behind it, since someone searching for a renovation loan responds to a renovation-specific experience rather than a single generic apply page.

Matching one experience to one campaign also gives Google Quality Score and Meta relevance signals more to work with across such different borrowing use cases. Lendy wanted a dedicated page for each product that spoke to the borrower's purpose, likely amount, and approval questions.

02

## Approach

Built a dedicated landing page ecosystem on Astro at apply. lendy.

co. nz with one tightly scoped page for each loan product.

Led every page with product-specific copy and imagery so the experience matched the campaign that drove the click. Tailored qualifying questions on each page to the typical borrow amounts and purposes for that vertical.

Converted each page to an application form designed for mobile completion, with a shared thank-you page handling post-submission. Deployed the ecosystem independently from the main brand site so marketing can iterate and ship without platform bottlenecks.

03

## What we delivered

### Landing Page System

- Per-product pages
- Product-specific copy
- Tailored imagery

### Conversion Design

- Qualifying questions
- Mobile application form
- Shared thank-you page

### Paid Traffic Alignment

- Search intent match
- Quality Score support
- Meta relevance

### Build and Deployment

- Astro build
- Independent pipeline
- Fast iteration

Built with

Astro

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## Want results like this for your business?

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