# J Tip It: 150% more organic traffic

Source: https://www.lucidmedia.co.nz/case-studies/j-tip-it/

\+ J Tip It

Built for the same-day mobile searches that drive real bookings

![J Tip It: 150% more organic traffic case study](https://www.lucidmedia.co.nz/images/case-studies/jtipit-desktop.webp)

Client

J Tip It

Industry

Property Services

Services

Web Design, SEO, Branding, CRO

01

## Challenge

J Tip It is an Auckland crew handling site clearance, waste removal, aggregate delivery, and landscaping earthworks for property owners, developers, and real-estate agents prepping homes and sites. They compete in a crowded category where most bookings happen on mobile from people who need a job done at their property the same day.

The goal was to give a hands-on, well-reviewed operator an online presence that matched the quality of the work and made the property service mix clear at a glance. Visitors needed to see what was offered, where the team services, and how to book without friction, while local search visibility for terms like rubbish removal Auckland and site clearance was the priority for growth.

02

## Approach

Delivered a complete rebrand with a new logo, colour system, and brand voice that reflects a passion-driven local crew. Built a high-performance Astro website engineered for local search, with sticky mobile call, text, and quote CTAs.

Added a multi-step lead form that captures job type, property address, and timeframe before routing straight to the ops team. Integrated live Google reviews and applied LocalBusiness schema with full service and area markup.

Published service-area landing pages across Auckland suburbs, each with location-specific copy and schema to rank for suburb-level property and clearance searches. The rebuild lifted organic traffic 150% on a site that scores 100 on Google PageSpeed.

03

## What we delivered

### Brand Identity

- New logo
- Colour system
- Brand voice

### Web Design and Build

- Astro website
- Mobile CTAs
- Multi-step lead form

### Local SEO

- Service-area pages
- LocalBusiness schema
- Suburb keyword targeting

### Conversion and Trust

- Live Google reviews
- Quote routing
- Accessibility standards

Built with

Astro TypeScript Local SEO Schema Page Speed Responsive Design

04

## Results

+150%

Organic Traffic

100

PageSpeed Score

05

## The work

jtipit.co.nz

![J Tip It: 150% more organic traffic website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/jtipit-desktop.webp)

![J Tip It: 150% more organic traffic mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/jtipit-mobile.webp)

[View the live site](https://jtipit.co.nz/)

## More work with J Tip It

Separate engagements, each with its own brief and its own results.

[J Tip It: 149 quote requests in one month](https://www.lucidmedia.co.nz/case-studies/j-tip-it-ads/)

Meta and Google Ads turning a local crew’s website into a steady stream of quote requests

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## Want results like this for your business?

Built for the same-day mobile searches that drive real bookings. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)