# Indus Mortgages: one brand, two countries, two sets of rules

Source: https://www.lucidmedia.co.nz/case-studies/indus-mortgages/

\+ Indus Mortgages

Sister sites for New Zealand and Australia, each with its own schemes and licensing

![Indus Mortgages: one brand, two countries, two sets of rules case study](https://www.lucidmedia.co.nz/images/case-studies/indus-mortgages-nz-desktop.webp)

Client

Indus Mortgages

Industry

Finance

Services

Web Design, Web Development, SEO

01

## Challenge

Indus Mortgages helps home buyers, investors and self-employed borrowers on both sides of the Tasman, as Auckland-based mortgage advisers in Three Kings and as a mortgage broker in Springfield Lakes, Ipswich. The two businesses share a brand, a team and a service range, but each country has its own regulator, licensing, first home schemes and even job titles.

The brief was one recognisable brand that works as two genuinely local websites, each accurate for its own market. Both sites also had to replace the existing websites on their domains while keeping the pages that already drew search visibility.

02

## Approach

We designed and built two Astro sites from one shared design system, purple for New Zealand and orange for Australia, with an NZ and AU switch in the header and hreflang tags pointing each country's searchers to the right site. We built service pages for each market, covering KiwiSaver withdrawals and the First Home Loan in New Zealand, and the First Home Super Saver scheme, the Home Guarantee Scheme and SMSF lending in Australia, alongside home, investment, construction, self-employed and business lending on both.

We built the regulatory detail into each site: licence and adviser registration numbers, a disclosure statement or credit guide, a complaints process and market-specific general-advice wording. We added application and contact forms, online booking, an asset-finance quote tool and mortgage calculators on the New Zealand site.

Both domains launched on the same day, with structured data for the advisers and redirects that carry the old sites' URLs to their new pages.

03

## What we delivered

### Web Design

- Shared design system
- Two market colourways
- NZ and AU switch

### Two Markets

- Market-specific service pages
- Local first home schemes
- New Zealand mortgage calculators

### Regulatory Detail

- Licence and adviser numbers
- Disclosure and credit guides
- Complaints processes

### SEO and Launch

- Hreflang across both sites
- Adviser structured data
- Old URL redirects

Built with

Astro Tailwind CSS Vercel Hreflang NZ and AU Structured data Mortgage calculators

04

## The work

indusmortgages.co.nz

![Indus Mortgages: one brand, two countries, two sets of rules website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/indus-mortgages-nz-desktop.webp)

indusmortgages.com.au

![Indus Mortgages: one brand, two countries, two sets of rules website screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/indus-mortgages-au-desktop.webp)

![Indus Mortgages: one brand, two countries, two sets of rules mobile screenshot 3](https://www.lucidmedia.co.nz/images/case-studies/indus-mortgages-nz-mobile.webp)

![Indus Mortgages: one brand, two countries, two sets of rules mobile screenshot 4](https://www.lucidmedia.co.nz/images/case-studies/indus-mortgages-au-mobile.webp)

[View the live site](https://indusmortgages.co.nz/)

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## Want results like this for your business?

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