# Indus Legal: clients land on the practice area they need

Source: https://www.lucidmedia.co.nz/case-studies/indus-legal/

\+ Indus Legal

Clients now land straight on the practice area they need

![Indus Legal: clients land on the practice area they need case study](https://www.lucidmedia.co.nz/images/case-studies/indus-legal-hero.webp)

Client

Indus Legal

Industry

Legal

Services

Web Design, Local SEO, Branding

01

## Challenge

Indus Legal is a full-service firm of barristers and solicitors in Botany, East Auckland, serving the growing suburbs of Howick, Pakuranga, and Flat Bush. The firm covers six practice areas: commercial and business law, property law, immigration and citizenship, wills and trusts, family law, and traffic offences.

Most clients arrive through search looking for one specific need rather than a general law firm, so the goal was to make each practice area a clear entry point. There was also room to build a stronger local presence across the East Auckland suburbs and to show which lawyer handles each matter.

02

## Approach

Built an Astro site structured around practice-area hubs as the primary entry points, each with its own detailed service pages, named lawyers, and relevant FAQs. Created dedicated suburb pages for Howick, Pakuranga, and Flat Bush, with content tailored to each area's clients and common needs.

Added a client onboarding flow, a lawyer profile grid, a community section, and a careers page. Applied LegalService and LocalBusiness schema across every relevant page to support local search.

Organised navigation so visitors reach the right practice area and the right lawyer quickly.

03

## What we delivered

### Web Design

- Astro build
- Practice-area hubs
- Lawyer profile grid

### Local SEO

- Suburb landing pages
- LegalService schema
- LocalBusiness schema

### Content Structure

- Service pages
- Practice-area FAQs
- Onboarding flow

### Brand Sections

- Community section
- Careers page
- Contact details

Built with

Astro Local SEO Structured data Practice-area hubs

04

## The work

induslegal.co.nz

![Indus Legal: clients land on the practice area they need website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/indus-legal-hero.webp)

![Indus Legal: clients land on the practice area they need mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/indus-legal-hero-mobile.webp)

[View the live site](https://induslegal.co.nz/)

## Explore more case studies

[View all case studies](https://www.lucidmedia.co.nz/case-studies/)

Real Estate

### [A T Realty Ray White: 155% more organic clicks](https://www.lucidmedia.co.nz/case-studies/at-realty-ray-white/)

Logistics

### [GetATaxi: 643% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/getataxi/)

Automotive

### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/)

## Want results like this for your business?

Clients now land straight on the practice area they need. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)