# Horton Taylor: a content library built to keep ranking

Source: https://www.lucidmedia.co.nz/case-studies/horton-taylor-website/

\+ Horton Taylor

A content library built to keep ranking long after launch

![Horton Taylor: a content library built to keep ranking case study](https://www.lucidmedia.co.nz/images/case-studies/horton-taylor-website-desktop.webp)

Client

Horton Taylor

Industry

Marketing Services

Services

Web Design, Web Development, SEO, Content Strategy

01

## Challenge

Horton Taylor is a Tauranga marketing consultancy working with trade and property service businesses across the Bay of Plenty. The site had to carry the whole business at once: five service lines, a job management software specialism, a case study library, and enough local search coverage to compete for terms like web design Tauranga and Google Ads Tauranga.

A single brochure site was never going to hold that spread of intent. The brief was one fast build that could grow to dozens of pages without becoming a maintenance job every time a new town or niche was worth targeting.

02

## Approach

We built the site as a static Astro build, with the local and niche landing pages driven from a single data file through one shared template, so adding a new page is a content decision rather than a development job. That structure now carries landing pages covering towns, trades and service niches, alongside the service pages, a job management software hub, a client case study library and a blog answering the cost and comparison questions buyers actually type.

We set the SEO foundations properly: self-referencing canonicals across every page, Organisation and ProfessionalService schema, FAQ markup on the pages that answer questions, and a sitemap that publishes real per-page modification dates instead of build time. Enquiry forms run through a dedicated thank-you flow, with the utility pages kept out of the index.

The result is a site the consultancy can extend itself whenever a new town or niche is worth targeting.

03

## What we delivered

### Website Build

- Fast static Astro build
- Structured content system
- Shared landing page template

### Search Coverage

- 17 local and niche landing pages
- Five service pages
- Job management software hub

### Content Library

- 19 blog posts
- Seven client case studies
- Cost and comparison answers

### Technical SEO

- Organisation and Service schema
- FAQ markup
- Per-page sitemap dates

Built with

Astro Tailwind CSS Vercel Formspree Schema.org

04

## The work

hortontaylor.co.nz

![Horton Taylor: a content library built to keep ranking website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/horton-taylor-website-desktop.webp)

![Horton Taylor: a content library built to keep ranking mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/horton-taylor-website-mobile.webp)

[View the live site](https://hortontaylor.co.nz/)

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## Want results like this for your business?

A content library built to keep ranking long after launch. Tell us about your business and we will show you what we can do for you.

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Response within 24 hours

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[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)