# Fundmaster: 13x monthly organic traffic

Source: https://www.lucidmedia.co.nz/case-studies/fundmaster/

\+ Fundmaster

Now outranking national brokers for local mortgage searches

![Fundmaster: 13x monthly organic traffic case study](https://www.lucidmedia.co.nz/images/case-studies/fundmaster-site.webp)

Client

Fundmaster

Industry

Finance

Services

SEO, Lead Generation, Meta Ads, Content Strategy

01

## Challenge

Fundmaster is an Auckland mortgage and financial advisory firm based in Epsom, competing in a category where the top three results for "mortgage broker Auckland" are held by national brokers with six-figure marketing budgets. Local-intent searches like "mortgage broker Epsom" and "home loan advisor Auckland" were being answered by national brands with little local relevance.

Strengthening the technical foundation was the opportunity to let every content push perform, alongside claiming the suburb-level commercial queries that drive appraisal-ready leads. The goal was a defensible local SEO position won on relevance rather than spend.

02

## Approach

Audit the technical foundation first, resolving crawl issues, cleaning up redirect chains, and rebuilding the site architecture around advisor services and suburb-level landing pages. Target long-tail, buyer-intent queries the national brokers were ignoring, including first home buyer guides, refinancing calculators, and Epsom-specific market commentary.

Build backlinks through local business associations, financial-advice directories, and contextual mentions in New Zealand property publications. Anchor the strategy on "mortgage broker Epsom", the commercial phrase that drives appraisal-ready leads in the firm's catchment.

Sustain coverage across a long tail of first-home-buyer and refinancing queries.

03

## What we delivered

### Technical SEO

- Crawl issue fixes
- Redirect chain cleanup
- Site architecture rebuild

### Content Strategy

- Buyer-intent guides
- Suburb landing pages
- Refinancing calculators

### Local SEO

- Suburb-level targeting
- Local commercial terms
- Appraisal-ready queries

### Link Building

- Business associations
- Advice directories
- Property publications

Built with

WordPress Elementor

04

## Results

13x

Monthly Traffic

Top 3

Mortgage Broker Epsom

Page 1

Local Commercial Terms

## More work with Fundmaster

Separate engagements, each with its own brief and its own results.

[Fundmaster: a first home buyer funnel converting at 10.44%](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/)

Advisors now spend their time with buyers who are ready to talk

[Fundmaster: 3.5x more enquiries becoming applications](https://www.lucidmedia.co.nz/case-studies/fundmaster-landing-pages/)

Fewer enquiries, better ones, and the same number of applications out the other end

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## Want results like this for your business?

Now outranking national brokers for local mortgage searches. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)