# Fundmaster: a first home buyer funnel converting at 10.44%

Source: https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/

\+ Fundmaster

Advisors now spend their time with buyers who are ready to talk

![Fundmaster: a first home buyer funnel converting at 10.44% case study](https://www.lucidmedia.co.nz/images/case-studies/fundmaster-lead-funnel.webp)

Client

Fundmaster

Industry

Finance

Services

Lead Gen Funnel, Landing Page Design, Meta Ads

01

## Challenge

Fundmaster is a mortgage advisory firm specialising in first home buyers across New Zealand. Advisors wanted to spend their consultation time with buyers who genuinely understood their KiwiSaver balance, deposit position, and path to pre-approval.

The existing enquiry form attracted plenty of curious browsers, but many were still early in their journey and not yet ready to discuss income or savings. The goal was to educate and pre-qualify buyers sooner, so advisors connected with people who had real intent and the financial readiness to secure finance within 90 days.

02

## Approach

Designed a conversion-optimised landing page offering a comprehensive First Home Buyer Guide as the lead magnet. Built Meta ad creative around real buyer stories with clear KiwiSaver, deposit, and LVR explainers.

Delivered the guide instantly, then nurtured each lead through a five-email journey covering deposit strategy, pre-approval timelines, and common pitfalls with embedded consultation booking links. Targeted lookalike audiences modelled on past closed clients and retargeted guide downloaders who had not yet booked.

Achieved a 10. 44% conversion rate, more than double the industry benchmark, producing a high volume of qualified leads with consultation bookings to match.

> "Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services."
>
> Dev Dhingra, CEO/Principal Advisor, Fundmaster

03

## What we delivered

### Lead Magnet

- First Home Buyer Guide
- Instant delivery

### Landing Page

- Conversion-optimised design
- Booking links

### Meta Ads

- Buyer story creative
- Lookalike audiences
- Retargeting

### Email Nurture

- Five-email sequence
- Segmented journey

Built with

Landing Page Meta Ads Email Nurture

04

## Results

10.44%

Conversion Rate

2x+

Above Industry Benchmark

## More work with Fundmaster

Separate engagements, each with its own brief and its own results.

[Fundmaster: 13x monthly organic traffic](https://www.lucidmedia.co.nz/case-studies/fundmaster/)

Now outranking national brokers for local mortgage searches

[Fundmaster: 3.5x more enquiries becoming applications](https://www.lucidmedia.co.nz/case-studies/fundmaster-landing-pages/)

Fewer enquiries, better ones, and the same number of applications out the other end

## Explore more case studies

[View all case studies](https://www.lucidmedia.co.nz/case-studies/)

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### [Fundmaster: 3.5x more enquiries becoming applications](https://www.lucidmedia.co.nz/case-studies/fundmaster-landing-pages/)

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## Want results like this for your business?

Advisors now spend their time with buyers who are ready to talk. Tell us about your business and we will show you what we can do for you.

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Response within 24 hours

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[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)