# Fundmaster: 3.5x more enquiries becoming applications

Source: https://www.lucidmedia.co.nz/case-studies/fundmaster-landing-pages/

\+ Fundmaster

Fewer enquiries, better ones, and the same number of applications out the other end

![Fundmaster: 3.5x more enquiries becoming applications case study](https://www.lucidmedia.co.nz/images/case-studies/fundmaster-landing-hero.webp)

Client

Fundmaster

Industry

Finance

Services

Funnel Building, Paid Ads, Landing Page Design

01

## Challenge

Fundmaster is a New Zealand mortgage advisory whose corporate site serves six different audiences at once. Alongside the core platform work, the team wanted a dedicated home for paid acquisition traffic, so ad clicks landed on focused pages rather than a site built to do many jobs.

They also needed creative analysis tooling, reporting surfaces for stakeholders, and a live strategy hub to keep the campaign brief aligned across the team. The goal was a funnel built purely for conversion, kept separate from the broader corporate brand.

02

## Approach

Built a dedicated funnel ecosystem at go. fundmaster.

co. nz with purpose-built ad landing pages, separate from the corporate site.

Designed each landing page to be single-purpose and single-CTA, with a mobile load target under one second. Created an internal ad-analysis dashboard so the Fundmaster and Lucid team can monitor creative performance.

Connected automated reporting surfaces and a strategy hub to keep the campaign brief aligned across stakeholders. Used landing page conversion data to inform bid optimisation and scale the campaigns that perform.

03

## What we delivered

### Funnel Architecture

- Dedicated funnel subdomain
- Single-CTA landing pages
- Paid-traffic acquisition

### Analytics & Reporting

- Ad-analysis dashboard
- Automated reporting surfaces
- Creative performance tracking

### Campaign Alignment

- Live strategy hub
- Campaign brief alignment
- Bid optimisation inputs

### Page Performance

- Mobile-first build
- Sub-second load target
- Conversion-led layout

04

## Results

3.5x

More enquiries becoming applications

Same

Applications on 72% fewer enquiries

## More work with Fundmaster

Separate engagements, each with its own brief and its own results.

[Fundmaster: 13x monthly organic traffic](https://www.lucidmedia.co.nz/case-studies/fundmaster/)

Now outranking national brokers for local mortgage searches

[Fundmaster: a first home buyer funnel converting at 10.44%](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/)

Advisors now spend their time with buyers who are ready to talk

## Explore more case studies

[View all case studies](https://www.lucidmedia.co.nz/case-studies/)

Finance

### [Fundmaster: a first home buyer funnel converting at 10.44%](https://www.lucidmedia.co.nz/case-studies/fundmaster-lead-funnel/)

Professional Services

### [Taxmates: tax leads at $15.23 from a lead magnet](https://www.lucidmedia.co.nz/case-studies/taxmates-ghl-funnel/)

Finance

### [Lendy: a landing page for every loan product](https://www.lucidmedia.co.nz/case-studies/lendy-landing-pages/)

## Want results like this for your business?

Fewer enquiries, better ones, and the same number of applications out the other end. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)