# Fire and Ice: an Akaroa gemstone shop that ships worldwide

Source: https://www.lucidmedia.co.nz/case-studies/fire-and-ice/

\+ Fire and Ice

Shop by gemstone, pearl or oil, with delivery priced for New Zealand and overseas

![Fire and Ice: an Akaroa gemstone shop that ships worldwide case study](https://www.lucidmedia.co.nz/images/case-studies/fire-and-ice-desktop.webp)

Client

Fire and Ice

Industry

E-commerce

Services

Web Design, E-commerce Development, Conversion Tracking

01

## Challenge

Fire and Ice is a family business in Akaroa, trading since 1995, selling natural gemstone and pearl jewellery, New Zealand blue pearls, and pure essential oils blended on-site by a qualified aromatherapist. The goal was an online store with the same colour and character as the Church Street shop, where customers browse the way they actually buy: by stone, by pearl collection or by oil.

It had to take orders from New Zealand, Australia and further afield, with delivery priced correctly for each. The move also had to keep the previous site's pages working, so existing search traffic landed on the new store from launch day.

02

## Approach

We designed and built a new storefront on Next. js and Tailwind, with a plum and gold palette taken directly from the Fire and Ice logo.

We organised the catalogue around how people shop for stones: an A to Z gemstone directory, pearl collections including New Zealand blue pearls, and an aromatherapy department split into essential oils, blends and massage oils. We built the full buying journey, with cart, checkout, customer accounts, discount codes and delivery priced for New Zealand, rural addresses, Australia and worldwide.

The team keeps managing products, stock and orders in the store admin they already know, and the home page features update from it automatically. Before launch we redirected the previous site's product and category URLs, replaced placeholder testimonials with real Google reviews, and set up ecommerce and ad conversion tracking so online sales can be measured by channel.

03

## What we delivered

### Web Design

- Logo-matched colour palette
- Mobile shopping menu
- Real Google reviews

### Catalogue

- A to Z gemstone directory
- Pearl collections
- Aromatherapy department

### Checkout

- New Zealand and overseas shipping
- Customer accounts
- Discount codes

### Launch

- Old-site URL redirects
- Ecommerce tracking
- Ad conversion tracking

Built with

Next.js Tailwind CSS Vercel Headless e-commerce GA4 ecommerce

04

## The work

fireandice.co.nz

![Fire and Ice: an Akaroa gemstone shop that ships worldwide website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/fire-and-ice-desktop.webp)

![Fire and Ice: an Akaroa gemstone shop that ships worldwide mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/fire-and-ice-mobile.webp)

[View the live site](https://fireandice.co.nz/)

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## Want results like this for your business?

Shop by gemstone, pearl or oil, with delivery priced for New Zealand and overseas. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)