# Finance World: 58 home loan enquiries from Meta

Source: https://www.lucidmedia.co.nz/case-studies/finance-world/

\+ Finance World

Helping borrowers decide who to trust, not just fill a form

![Finance World: 58 home loan enquiries from Meta case study](https://www.lucidmedia.co.nz/images/case-studies/finance-world-hero.webp)

Client

Finance World

Industry

Finance

Services

Web Design, Web Development, SEO, Meta Ads, Google Ads

01

## Challenge

Finance World is a Manurewa-based mortgage and asset finance brokerage led by Varun Bhatti, with a team carrying over five years of industry experience across home loans, refinancing, refixing, asset finance, business finance and construction loans. The New Zealand mortgage broker market is busy, and many broker websites lean on a single contact form with little to help a borrower decide who to trust.

Finance World wanted a site that put its multi-lender access front and centre and gave borrowers practical reasons to start a conversation. The goal was a platform that proved real value before anyone picked up the phone.

02

## Approach

Built a performance-focused Astro site with a full services hub covering every lending vertical from first home loans to commercial finance. Created five interactive calculators for repayments, borrowing power, extra repayments, refinance savings and deposit estimates.

Added a live rates panel that pulls current lender rates so borrowers can compare options on the spot. Structured location pages and a market commentary blog to target long-tail searches around specific loan types and regions.

Designed a multi-step apply flow with team profiles and a compliance-ready disclosure page so leads arrive pre-qualified and informed. We now run the paid side as well: Meta lead ads for home loan enquiries, and Google Search ads for mortgage advice.

The Meta lead ads have brought in 58 home loan enquiries since June 2026, and organic search clicks rose from 39 to 53 between June and September 2026, with the average Google position improving from 42 to 23.

03

## What we delivered

### Web Design

- Services hub
- Team profiles

### Web Development

- Astro build
- Interactive calculators
- Live rates panel
- Multi-step apply flow

### SEO

- Location pages
- Long-tail structure
- Market blog

### Compliance

- Disclosure page
- Lead pre-qualification

Built with

Astro Performance-focused Interactive calculators

04

## Results

58

Home loan enquiries from Meta lead ads, June to October 2026

+36%

More organic search clicks, June to September 2026

05

## The work

financeworld.co.nz

![Finance World: 58 home loan enquiries from Meta website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/finance-world-hero.webp)

![Finance World: 58 home loan enquiries from Meta mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/finance-world-hero-mobile.webp)

[View the live site](https://financeworld.co.nz/)

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## Want results like this for your business?

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