# Fashion brand: 5.3x ROAS through peak season

Source: https://www.lucidmedia.co.nz/case-studies/fashion-performance-max/

\+ E-commerce · Fashion & Apparel

Real revenue that held up as spend scaled through peak

![Fashion brand: 5.3x ROAS through peak season case study](https://www.lucidmedia.co.nz/images/case-studies/ecommerce-fashion-performance-max.webp)

Client

Confidential

Industry

E-commerce · Fashion & Apparel

Services

Performance Max, Google Shopping, Google Ads, eCommerce Marketing

01

## Challenge

A New Zealand fashion and apparel brand needed Google Ads to carry real revenue through its peak trading season without the return collapsing as spend scaled. Apparel is a crowded, discount-driven category with high seasonality, so the account had to lean into the peak window hard while holding a profitable return across both Shopping and Performance Max.

02

## Approach

Ran Performance Max as the core engine, seeded with strong product imagery, value-based audience signals from past purchasers, and a feed built for apparel attributes so the algorithm could match the right product to the right shopper. Kept a standard Shopping campaign alongside it for control and reporting clarity.

Leaned budget into the peak season deliberately, held ROAS guardrails so scaling never outran profitability, and refreshed creative assets to keep performance from fatiguing through the window.

03

## What we delivered

### Performance Max

- Asset groups
- Value-based signals
- Apparel feed

### Google Shopping

- Control campaign
- Reporting clarity

### Scaling

- Peak-season budget
- ROAS guardrails
- Creative refresh

Built with

Performance Max Google Shopping

04

## Results

5.3x

Return on ad spend in peak season

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Real revenue that held up as spend scaled through peak. Tell us about your business and we will show you what we can do for you.

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