# Premium services business: high-intent leads at $39.72

Source: https://www.lucidmedia.co.nz/case-studies/facebook-37-leads-campaign/

\+ Local Services

Fewer, better leads ready to book a paid consultation

![Premium services business: high-intent leads at $39.72 case study](https://www.lucidmedia.co.nz/images/case-studies/facebook-37-leads-campaign.webp)

Client

Confidential

Industry

Local Services

Services

Facebook Ads, Lead Generation, Landing Pages

01

## Challenge

This local services business sits at the premium end of its market, with job values running into the thousands. That position called for a lead generation approach focused on intent rather than raw volume, since a flood of price-shopping enquiries would pull the sales team away from genuine prospects.

The goal was a smaller set of well qualified leads, each ready to book a paid consultation rather than chase a discount. Every dollar of ad spend needed to work harder on qualification, not just acquisition.

02

## Approach

Built a quality-over-volume Meta Ads strategy on the Leads objective with a guardrail on cost per qualified lead. Targeted higher-income postcodes and layered in behavioural signals such as recent home improvement activity and premium brand affinity.

Led the ad copy with price anchoring so budget-conscious prospects self-selected out before clicking. Ran Meta Instant Forms in higher-intent mode with four pre-qualification questions plus a budget confirmation slider.

Delivered a focused set of high-intent leads at $39. 72 cost per lead.

03

## What we delivered

### Strategy

- Quality-led lead plan
- Cost-per-lead guardrail

### Targeting

- Higher-income postcodes
- Behavioural signals

### Creative

- Price-anchoring ad copy

### Lead Capture

- Meta Instant Forms
- Pre-qualification questions

04

## Results

$39.72

Cost Per Lead

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