# Trades business: qualified leads at $7.21

Source: https://www.lucidmedia.co.nz/case-studies/facebook-120-leads-campaign/

\+ Trades & Services

Sharper targeting turned ad spend into a steady stream of jobs

![Trades business: qualified leads at $7.21 case study](https://www.lucidmedia.co.nz/images/case-studies/facebook-120-leads-campaign.webp)

Client

Confidential

Industry

Trades & Services

Services

Facebook Ads, Lead Generation, Campaign Optimisation

01

## Challenge

This trades and services client wanted a consistent, predictable flow of qualified leads from Facebook. The priority was reaching the right people inside their service area and turning ad spend into genuine enquiries.

They were looking for tighter targeting, sharper creative, and a clearer path from ad to enquiry. The goal was to bring the cost per qualified lead down while keeping the pipeline full.

02

## Approach

Applied our TAP System to focus targeting precisely within the client's service area. Layered interest-based targeting aligned to their specific services to reach a relevant audience.

Produced clear ad creative with direct calls to action that spoke to the client's offer. Built a streamlined lead capture process designed to reduce friction and enable fast follow-up.

Delivered a steady pipeline of qualified leads at a cost of $7. 21 each.

03

## What we delivered

### Campaign Strategy

- TAP System setup
- Service area targeting
- Audience planning

### Audience Targeting

- Interest-based targeting
- Local geo targeting
- Service alignment

### Ad Creative

- Creative production
- Clear calls to action
- Offer messaging

### Lead Capture

- Low-friction forms
- Fast follow-up setup
- Pipeline tracking

04

## Results

$7.21

Cost per qualified lead

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## Want results like this for your business?

Sharper targeting turned ad spend into a steady stream of jobs. Tell us about your business and we will show you what we can do for you.

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