# E-commerce brand: 4.69x ROAS on cold acquisition

Source: https://www.lucidmedia.co.nz/case-studies/ecommerce-tof-acquisition-469-roas/

\+ E-commerce

Scaling past the point where most brands hit a return wall

![E-commerce brand: 4.69x ROAS on cold acquisition case study](https://www.lucidmedia.co.nz/images/case-studies/ecommerce-tof-acquisition-469-roas.webp)

Client

Confidential

Industry

E-commerce

Services

Facebook Ads, Meta Ads, Scaling Strategy, Customer Acquisition

01

## Challenge

This e-commerce brand had a clean 4x plus ROAS on small-budget retargeting but had not yet scaled top-of-funnel acquisition profitably, the wall most DTC brands meet around the $50 per day mark. Earlier attempts to push cold traffic higher saw returns drift toward break-even within a week as the algorithm worked through high-intent pockets and began paying for lower-quality reach.

The brief was a genuinely sustainable acquisition engine, one that could run $80 plus per day on cold prospecting without gutting returns. It needed to generate net-new customers that the retargeting layer could then convert further down the funnel.

02

## Approach

Rebuilt the acquisition engine around Advantage+ Shopping Campaigns running at $81. 37 per day average.

Paired this with a parallel manual CBO prospecting campaign using 1% and 3% lookalikes seeded from purchaser value via the Conversions API. Ran creative velocity as the core scaling mechanism, with 6 to 8 fresh assets per fortnight across static product shots, UGC video testimonials, and problem-solution demos.

Killed underperformers on a 72-hour CTR and ROAS read to keep spend on the strongest creative. Set retargeting as a dedicated campaign on Add to Cart and Product View custom audiences with a native Shop Pay checkout flow.

03

## What we delivered

### Cold Acquisition

- Advantage+ Shopping
- Lookalike prospecting
- CBO campaign structure

### Creative Production

- Static product shots
- UGC video
- Problem-solution demos

### Tracking and Signal

- Conversions API
- Purchaser value seeding
- 72-hour read cadence

### Retargeting and Checkout

- Custom audiences
- Shop Pay flow
- Funnel handoff

Built with

Meta Advantage+ Conversions API Shop Pay

04

## Results

4.69x

ROAS on cold spend

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