# Residential cleaning company: leads at $5.93

Source: https://www.lucidmedia.co.nz/case-studies/cleaning-leads/

\+ Trades & Services

Enough new bookings to fill two staff members' capacity

![Residential cleaning company: leads at $5.93 case study](https://www.lucidmedia.co.nz/images/case-studies/cleaning-leads-campaign.webp)

Client

Confidential

Industry

Trades & Services

Services

Google Ads, Lead Generation, Local Targeting

01

## Challenge

A residential cleaning company wanted to fill two new staff members worth of capacity and had a two week window to prove paid ads could earn a place alongside flyers and local Facebook posts. The starting point was a booking email address and a phone line, with no tracking, landing page, or CRM yet in place.

The local market was crowded with budget cleaners competing hard on price. The goal was a fast, lean campaign that could generate real enquiries for under $10 each.

02

## Approach

Built a single conversion focused landing page in 48 hours to capture enquiries. Wrote tight Google Ads copy targeting bond clean, end of tenancy, and weekly house clean keywords within a 15km radius.

Set up call tracking and a web form feeding straight into the CRM, with an automated SMS acknowledging every enquiry instantly. Added a missed call text back sequence to recover phone leads that went to voicemail.

Ran manual CPC bidding, excluded commercial cleaning searches, and shifted budget toward the highest converting ad groups daily, with bookings landing in the first week.

> "We got bookings within the first week. The cost per lead is unbeatable for our industry."
>
> Cleaning Business, Home Services

03

## What we delivered

### Campaign Build

- Google Ads setup
- Keyword targeting
- Local radius targeting

### Landing & Forms

- Conversion landing page
- Web enquiry form
- Call tracking

### Lead Automation

- CRM integration
- Instant SMS reply
- Missed call text back

### Optimisation

- Manual CPC bidding
- Negative keywords
- Daily budget shifts

Built with

Landing Page CRM Pipeline SMS Automation Call Tracking

04

## Results

$5.93

Cost Per Lead

24%

Conversion Rate

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## Want results like this for your business?

Enough new bookings to fill two staff members' capacity. Tell us about your business and we will show you what we can do for you.

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Response within 24 hours

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[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)