# Barclae Ridge: bulk Christmas orders without a phone call

Source: https://www.lucidmedia.co.nz/case-studies/barclae-ridge-gift-solutions/

\+ Barclae Ridge Gift Solutions

EAs can now place bulk Christmas orders without picking up the phone

![Barclae Ridge: bulk Christmas orders without a phone call case study](https://www.lucidmedia.co.nz/images/case-studies/barclae-ridge-gift-solutions-desktop-refresh-2026-09-14.webp)

Client

Barclae Ridge Gift Solutions

Industry

E-commerce

Services

Web Design, WooCommerce, Custom Development

01

## Challenge

Barclae Ridge Gift Solutions is a premium corporate gift hamper business that has curated bespoke hampers for New Zealand corporates, EAs, and HR teams since 2006, with a reputation built on artisan product sourcing and white-glove delivery. Much of their revenue lands in December, when EAs place large staff Christmas orders that need recipient lists, custom branding, and bulk pricing.

Those bulk orders previously ran through a phone-and-email process, with no self-serve path online. The goal was a store that made high-volume corporate gifting as simple as a single personal purchase.

02

## Approach

Redesigned the WooCommerce store with a clean, warm-neutral aesthetic and photography-led product cards that match the premium positioning. Separated corporate and personal journeys with clear navigation across corporate, personal, birthday, baby, and seasonal categories.

Built a bulk order form with CSV recipient upload and a custom hamper request flow for tailored curation. Restructured checkout to handle multi-address shipping for corporate recipient lists.

Optimised product pages around the search terms EAs actually use when sourcing staff gifts.

03

## What we delivered

### Store Design

- WooCommerce redesign
- Photography-led cards
- Warm neutral aesthetic

### Corporate Ordering

- Bulk order form
- CSV recipient upload
- Custom hamper flow

### Checkout Build

- Multi-address shipping
- Recipient list handling

### Site Structure

- Category architecture
- Corporate vs personal nav
- On-page optimisation

Built with

WooCommerce Custom Development WordPress

04

## The work

brgiftsolutions.co.nz

![Barclae Ridge: bulk Christmas orders without a phone call website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/barclae-ridge-gift-solutions-desktop-refresh-2026-09-14.webp)

[View the live site](https://brgiftsolutions.co.nz/)

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## Want results like this for your business?

EAs can now place bulk Christmas orders without picking up the phone. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)