# NZ Taxi Vans: 57% more completed bookings a day Source: https://www.lucidmedia.co.nz/case-studies/auckland-taxi-network/ \+ NZ Taxi Vans Four booking brands rebuilt, including a flagship site that had been offline for maintenance ![NZ Taxi Vans: 57% more completed bookings a day case study](https://www.lucidmedia.co.nz/images/case-studies/auckland-taxi-network-desktop.webp) Client NZ Taxi Vans Industry Transport Services Web Design, Web Development, CRO, Local SEO, Google Ads 01 ## Challenge NZ Taxi Vans runs several consumer booking brands into the same Auckland transport operation, each aimed at a different kind of trip: group vans, fixed-price airport taxis, intercity shuttles and private group transport. Auckland search demand splits along exactly those lines, so one website could never speak to all of it, and someone searching for a cheap airport shuttle is not the same customer as someone booking an 11 seater for a wedding party. Four separate builds would have solved the positioning problem and created a new one, with four of everything to maintain and fix. The brands also had to quote from the same fare logic, so a customer gets the same honest fixed price whichever door they walk through. The flagship site, aucklandtaxivans. co. nz, showed a "site offline for maintenance" page in every Internet Archive capture from June 2024 to January 2026. 02 ## Approach We built the four brand sites on one shared platform, where a brand is a configuration of colour, logo, positioning and copy rather than a separate codebase, so a fix or an improvement ships across the network in a single pass. Each front door leads with the promise its own audience is searching for, from one flat fare per van through to fixed-price airport runs and intercity shuttle routes. A single quote to booking flow runs underneath all four: enter pick-up and drop-off, get an instant fixed fare with distance and travel time, then carry that quote straight into the booking page with nothing re-entered and no card required. We wrote the conversion layer around the objections that actually stop a transport booking, with fixed-price and no-surge messaging, real Google review proof, an FAQ, and risk reversal sitting right at the submit button. Each brand carries its own route and destination pages, a blog and a driver recruitment page. We then audited the live sites for conversion leaks and shipped the fixes back through the shared templates, so every brand benefited at once. 03 ## What we delivered ### Multi-Brand Platform - Four brand front doors - Shared templates - Per-brand identity and copy ### Booking Flow - Instant fixed-fare quoting - Distance and travel time - Quote carried into booking ### Conversion - Fixed-price positioning - Review and FAQ proof - Risk reversal at submit - Live-site CRO audit ### Search Coverage - Route and destination pages - Per-brand blogs - Driver recruitment pages Built with Multi-Brand Platform Booking Flow Fixed-Fare Quoting Local SEO 04 ## Results +57% More completed bookings a day since we took over the marketing +51% More Google clicks a day, July to September 2026 +26% September 2026 completed bookings against the December summer peak 8.5% of September ad clicks became a confirmed booking, up from 2.6% in June ### Completed bookings by month September 2026 was 26% busier than December 2025, the previous summer peak. Source: NZ Taxi Vans booking system, indexed December 2025 to September 2026 _Completed bookings by month: Completed bookings (December 2025 = 100) from December 2025 to September 2026_ Completed bookings by pickup month across the brand sites, indexed to December 2025 = 100 so the client's booking volumes stay private. We took over the marketing on 29 June 2026. Before and after ![NZ Taxi Vans: 57% more completed bookings a day, redesigned site](https://www.lucidmedia.co.nz/images/case-studies/auckland-taxi-vans-after-2026-10.webp) ![NZ Taxi Vans: 57% more completed bookings a day, previous site](https://www.lucidmedia.co.nz/images/case-studies/auckland-taxi-vans-before-2026-01.webp) January 2026 (Internet Archive) Now 05 ## The work aucklandtaxivans.co.nz ![NZ Taxi Vans: 57% more completed bookings a day website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/auckland-taxi-network-desktop.webp) ![NZ Taxi Vans: 57% more completed bookings a day mobile screenshot 2](https://www.lucidmedia.co.nz/images/case-studies/auckland-taxi-network-mobile.webp) [View the live site](https://aucklandtaxivans.co.nz/) ## Explore more case studies [View all case studies](https://www.lucidmedia.co.nz/case-studies/) Real Estate ### [A T Realty Ray White: 155% more organic clicks](https://www.lucidmedia.co.nz/case-studies/at-realty-ray-white/) Logistics ### [GetATaxi: 643% organic traffic growth](https://www.lucidmedia.co.nz/case-studies/getataxi/) Automotive ### [Tiger Tint & Wrap: 323 enquiries in four months](https://www.lucidmedia.co.nz/case-studies/tiger-tint/) ## Want results like this for your business? Four booking brands rebuilt, including a flagship site that had been offline for maintenance. Tell us about your business and we will show you what we can do for you. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)