# Aidan Fraei: somewhere to send vendors after every appraisal

Source: https://www.lucidmedia.co.nz/case-studies/aidan-fraei/

\+ Aidan Fraei

A destination of his own to send vendors after every appraisal call

![Aidan Fraei: somewhere to send vendors after every appraisal case study](https://www.lucidmedia.co.nz/images/case-studies/aidan-fraei-desktop-refresh-2026-09-14.webp)

Client

Aidan Fraei

Industry

Real Estate

Services

Web Design, WordPress

01

## Challenge

Aidan Fraei is a top 1% Ray White Manukau agent with a proven sales track record, working in one of Auckland's most competitive real estate markets where vendors interview three to five agents before listing. His franchise profile lived inside the corporate Ray White site, so he had no personal destination to send prospective vendors to after a pre-appraisal phone call.

Homeowners searching for the best agent in Manukau, or checking his name before signing a listing agreement, found no independent place that gathered his performance and reviews. The goal was a personal brand home that matched his standing in the market, since in real estate the agent is the brand.

02

## Approach

Built a WordPress site with a dark theme and Ray White yellow accents that positions Aidan as a premium, performance-led agent. Led the homepage with his top 1% ranking and vendor testimonials, then recently sold properties, active listings pulled from the Ray White feed, and his personal story.

Funnelled every section toward a prominent appraisal request call to action with a short form, so warm leads from referrals and doorknocks can book a market appraisal. Gave him a professional digital handshake to share at listing presentations and after every pre-appraisal call.

03

## What we delivered

### Brand Website

- WordPress build
- Dark premium theme
- Ray White accents

### Listings

- Sold properties
- Active listings feed
- Ray White integration

### Lead Capture

- Appraisal request CTA
- Short enquiry form

### Positioning

- Top 1% ranking
- Vendor testimonials
- Personal story

Built with

WordPress Listings Feed

04

## The work

aidanfraei.co.nz

![Aidan Fraei: somewhere to send vendors after every appraisal website screenshot 1](https://www.lucidmedia.co.nz/images/case-studies/aidan-fraei-desktop-refresh-2026-09-14.webp)

[View the live site](https://aidanfraei.co.nz/)

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## Want results like this for your business?

A destination of his own to send vendors after every appraisal call. Tell us about your business and we will show you what we can do for you.

Free consultation & quote

Response within 24 hours

No obligation to proceed

[info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)