# SEO Articles and Guides Source: https://www.lucidmedia.co.nz/blog/category/seo/3/ 61 articles on SEO Discover proven search engine optimisation strategies tailored for New Zealand businesses. From technical SEO and on-page optimisation to link building and keyword research, our guides help you climb the Google rankings and drive organic traffic that converts. [All](https://www.lucidmedia.co.nz/blog/) [SEO](https://www.lucidmedia.co.nz/blog/category/seo/) [Local SEO](https://www.lucidmedia.co.nz/blog/category/local-seo/) [Web Design](https://www.lucidmedia.co.nz/blog/category/web-design/) [Paid Ads](https://www.lucidmedia.co.nz/blog/category/paid-ads/) [AI & Marketing](https://www.lucidmedia.co.nz/blog/category/ai-marketing/) [CRO](https://www.lucidmedia.co.nz/blog/category/cro/) [Digital Marketing](https://www.lucidmedia.co.nz/blog/category/digital-marketing/) [Business](https://www.lucidmedia.co.nz/blog/category/business/) SEO 4 May 2026 ## [Google March & April 2026 Core Updates: How to Recover](https://www.lucidmedia.co.nz/blog/google-march-april-2026-core-updates/) March hit AI content, April rebuilt the ranking signals. What changed in Google's back-to-back core updates, who lost traffic, and how to start recovering. Jason Poonia 5 min read SEO 24 Mar 2026 ## [Anchor Text Ratios: The Safe Distribution for 2026](https://www.lucidmedia.co.nz/blog/anchor-text-ratios-safe-distribution-2026/) What percentage of your backlinks should be branded vs exact match? The safe anchor text ratio breakdown for 2026. Jason Poonia 5 min read SEO 24 Mar 2026 ## [Why Branded Anchor Text Isn't Wasted Spend](https://www.lucidmedia.co.nz/blog/branded-anchor-text-not-wasted-spend/) Think branded anchors waste your link building budget? Here's why they're actually the most valuable links you can build. Jason Poonia 5 min read SEO 24 Mar 2026 ## [Exact Match Anchor Text: How Much Is Too Much?](https://www.lucidmedia.co.nz/blog/exact-match-anchor-text-how-much-too-much/) Exact match anchor text can boost or destroy your rankings. Learn the safe threshold and how to avoid Google's Penguin penalty. Jason Poonia 5 min read SEO 24 Mar 2026 ## [How to Audit Your Backlink Anchor Text Profile](https://www.lucidmedia.co.nz/blog/how-to-audit-backlink-anchor-text-profile/) Step-by-step guide to auditing your anchor text profile using Ahrefs, Moz, and Google Search Console. Spot red flags before Google does. Jason Poonia 5 min read SEO 24 Mar 2026 ## [How to Brief a Link Building Provider (Template Included)](https://www.lucidmedia.co.nz/blog/how-to-brief-link-building-provider/) Stop getting burned by link builders. Use this template to brief your provider on anchor text, target pages, and quality standards. Jason Poonia 5 min read SEO 24 Mar 2026 ## [What Is Anchor Text and Why Does It Matter for SEO?](https://www.lucidmedia.co.nz/blog/what-is-anchor-text-seo/) Learn what anchor text is, the different types, and why it matters for your SEO strategy. A practical guide for New Zealand business owners. Jason Poonia 5 min read SEO 20 Mar 2026 ## [How Long Does SEO Take? Real Results from 6 New Zealand Campaigns](https://www.lucidmedia.co.nz/blog/how-long-does-seo-take-nz-real-data/) See exactly how long SEO took to work for 6 New Zealand businesses with real traffic data. From +143% to +643% growth, here's what to expect. Jason Poonia 5 min read SEO 20 Mar 2026 ## [How New Zealand Trades Businesses Can Get to Page 1 on Google](https://www.lucidmedia.co.nz/blog/how-nz-trades-get-to-page-1-google/) The complete playbook for New Zealand plumbers, electricians, builders, and tradies to rank on page 1 of Google. Real data from tradie SEO and ad campaigns. Jason Poonia 5 min read SEO 20 Mar 2026 ## [Tradie SEO: How We Got a Mobile Mechanic to #1 on Google](https://www.lucidmedia.co.nz/blog/how-we-got-tradie-to-number-1-on-google/) Golden Bay Mech Tech went from no online presence to #1 on Google with 11 keywords ranking. Here's the exact local SEO playbook any New Zealand tradie can follow. Jason Poonia 5 min read SEO 20 Mar 2026 ## [Website Redesign vs SEO-Only: Which Should You Do First?](https://www.lucidmedia.co.nz/blog/website-redesign-vs-seo-only/) Should you redesign your website or invest in SEO? We've done both for New Zealand clients. Here's the real data on which delivers better ROI and when. Jason Poonia 5 min read SEO 12 Mar 2026 ## [Content Refreshes: Double Your Traffic Without New Pages](https://www.lucidmedia.co.nz/blog/content-refreshes-seo-double-traffic/) Updating existing content is one of the highest-ROI SEO strategies. Here's how to refresh your pages for better rankings, more clicks, and more leads. Jason Poonia 5 min read Showing 25-36 of 61 posts ## Have a question? Get in touch and let's discuss how we can help your business. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)