# Digital Marketing Articles and Tips Source: https://www.lucidmedia.co.nz/blog/category/digital-marketing/ 52 articles on Digital Marketing Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts. [All](https://www.lucidmedia.co.nz/blog/) [SEO](https://www.lucidmedia.co.nz/blog/category/seo/) [Local SEO](https://www.lucidmedia.co.nz/blog/category/local-seo/) [Web Design](https://www.lucidmedia.co.nz/blog/category/web-design/) [Paid Ads](https://www.lucidmedia.co.nz/blog/category/paid-ads/) [AI & Marketing](https://www.lucidmedia.co.nz/blog/category/ai-marketing/) [CRO](https://www.lucidmedia.co.nz/blog/category/cro/) [Digital Marketing](https://www.lucidmedia.co.nz/blog/category/digital-marketing/) [Business](https://www.lucidmedia.co.nz/blog/category/business/) ## Featured Articles Featured 14 Oct 2026 ### [What Changed in Digital Marketing: AI Mode Gets Direct Offers, Discover Plans an Overhaul](https://www.lucidmedia.co.nz/blog/digital-marketing-news-october-14-2026/) Google tests Direct Offer promo codes in AI Mode, opens self-serve Conversion Lift to Search and PMax, and plans an AI concierge overhaul for Discover. Read article → Featured 7 Oct 2026 ### [What Changed in Digital Marketing: ChatGPT Runs Ads Now](https://www.lucidmedia.co.nz/blog/digital-marketing-news-october-2026/) OpenAI launched visual ChatGPT ads on 5 October, Google deployed its SAFE AI spam detector, and Gemini now tags its own traffic in GA4. October 2026 roundup. Read article → Featured 30 Sept 2026 ### [What Changed in Digital Marketing: Google's Measurement Push](https://www.lucidmedia.co.nz/blog/digital-marketing-news-september-2026/) Google added IP matching to Customer Match, a multimodal filter in Search Console, local-first PMax targeting, and AI video dubbing. September 2026 roundup. Read article → Digital Marketing 26 Sept 2026 ## [Switching Marketing Agencies? What We Found When We Took Over a Client's Google Ads and Website](https://www.lucidmedia.co.nz/blog/switching-marketing-agencies/) Switching marketing agencies or rebuilding your website? What we found taking over a client's Google Ads, and the checklist to run before anything changes. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [The B2B Lead Generation Stack for New Zealand Companies in 2026](https://www.lucidmedia.co.nz/blog/b2b-lead-generation-nz-stack/) Search that term and nearly every result is an agency selling leads. This is the actual stack, what each layer costs, and the order to build it in. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Cold Email Subject Lines That Get Opened by New Zealand Business Owners](https://www.lucidmedia.co.nz/blog/cold-email-subject-lines-nz/) Most subject line lists are American swipe files. Here is what makes a Kiwi business owner open a cold email, and the formula behind it. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Cold Email vs Google Ads: Which Gets Cheaper Leads in New Zealand](https://www.lucidmedia.co.nz/blog/cold-email-vs-google-ads-nz-service-businesses/) Cold email and Google Ads are priced in different currencies: money versus attention. Real New Zealand cost-per-lead numbers, and when each one wins. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [How Many Cold Emails Can You Send a Day Before You Land in Spam](https://www.lucidmedia.co.nz/blog/cold-emails-per-day-before-spam-nz/) Google publishes one real number for bulk senders, and it is not a daily send limit. What actually decides whether your cold email lands in the inbox. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Demand Generation vs Demand Capture: Why Outbound Fails](https://www.lucidmedia.co.nz/blog/demand-generation-vs-demand-capture-nz/) Demand generation creates want. Demand capture harvests it. Getting the two mixed up is why your cold outreach and your ads both underperform. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [How to Create a Video Sales Letter (VSL) That Books Calls](https://www.lucidmedia.co.nz/blog/how-to-create-a-video-sales-letter-vsl/) How to create a video sales letter that books calls: the six beats, a script template, how long it should run, and a teardown of our own live VSL page. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Retainer, Project or Performance: How New Zealand Agencies Actually Charge](https://www.lucidmedia.co.nz/blog/retainer-project-performance-nz-agency-pricing/) Retainer, fixed project or performance deal. How New Zealand marketing agencies actually charge, what each model does to your incentives, and our own prices. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [How to Build a Self-Liquidating Funnel for a Small New Zealand Business](https://www.lucidmedia.co.nz/blog/self-liquidating-funnel-nz-small-business/) A self-liquidating funnel pays for its own ad spend from the first sale. Here is what it takes to build one in New Zealand, and when it will not work. Jason Poonia 5 min read Showing 1-12 of 52 posts ## Have a question? Get in touch and let's discuss how we can help your business. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)