# Digital Marketing Articles and Tips Source: https://www.lucidmedia.co.nz/blog/category/digital-marketing/3/ 52 articles on Digital Marketing Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts. [All](https://www.lucidmedia.co.nz/blog/) [SEO](https://www.lucidmedia.co.nz/blog/category/seo/) [Local SEO](https://www.lucidmedia.co.nz/blog/category/local-seo/) [Web Design](https://www.lucidmedia.co.nz/blog/category/web-design/) [Paid Ads](https://www.lucidmedia.co.nz/blog/category/paid-ads/) [AI & Marketing](https://www.lucidmedia.co.nz/blog/category/ai-marketing/) [CRO](https://www.lucidmedia.co.nz/blog/category/cro/) [Digital Marketing](https://www.lucidmedia.co.nz/blog/category/digital-marketing/) [Business](https://www.lucidmedia.co.nz/blog/category/business/) Digital Marketing 21 May 2026 ## [Meta Replaced 'Engagement' with 'Interactions': What Changed](https://www.lucidmedia.co.nz/blog/meta-engagement-interactions-update-2026/) Meta has replaced Post Engagement with Interactions, redefined engaged-views and renamed the attribution model. Here's what changed and what to check now. Jason Poonia 5 min read Digital Marketing 12 May 2026 ## [Meta Ads Algorithm 2026: How Meta Picks One Ad in 200ms](https://www.lucidmedia.co.nz/blog/meta-ads-algorithm-explained-2026/) The Meta ad auction runs in 200 milliseconds. Here is the four-step process, the equation that ranks every ad, and what Andromeda means for your targeting. Jason Poonia 5 min read Digital Marketing 4 May 2026 ## [Meta Ads March 2026 Attribution Update: What Changed](https://www.lucidmedia.co.nz/blog/meta-ads-march-2026-attribution-update/) Meta rebuilt click-through attribution in March 2026. Here is what actually changed, why your reported numbers dropped 40-60%, and how to read the new reports. Jason Poonia 5 min read Digital Marketing 4 May 2026 ## [Meta Ads MCP Setup for Claude: The is\_ads\_mcp\_enabled Fix](https://www.lucidmedia.co.nz/blog/meta-ads-mcp-setup-claude-chatgpt/) Connect the Meta Ads MCP to Claude or ChatGPT step by step, plus the fix for is\_ads\_mcp\_enabled returning false, tested on a real client account. Jason Poonia 5 min read Digital Marketing 24 Mar 2026 ## [How Much Should a New Zealand Business Spend on Digital Marketing?](https://www.lucidmedia.co.nz/blog/digital-marketing-budget-nz-2026-guide/) Realistic digital marketing budget guidelines for New Zealand small businesses. How to allocate spend across SEO, ads, and content in 2026. Jason Poonia 5 min read Digital Marketing 20 Mar 2026 ## [How $10/Day on Facebook Ads Filled a Restaurant's Pipeline](https://www.lucidmedia.co.nz/blog/10-dollar-day-facebook-ads-restaurant-marketing/) A New Zealand restaurant spent $10/day on Facebook Ads and drove a high volume of website visits at $0.46 each. Here's the exact strategy that made a small budget work. Jason Poonia 5 min read Digital Marketing 20 Mar 2026 ## [How We Built a Car Sales Lead Pipeline in 4 Months](https://www.lucidmedia.co.nz/blog/494-car-sales-leads-facebook-ads-strategy/) Full breakdown of the Facebook Ads strategy that generated a high volume of qualified car buyer leads at $16.02 each for a New Zealand dealership in 4 months. Jason Poonia 5 min read Digital Marketing 20 Mar 2026 ## [The BFCM Extension Strategy That Added Extra Revenue](https://www.lucidmedia.co.nz/blog/bfcm-extension-strategy-extra-revenue/) Most brands turn off ads on Cyber Monday. We kept going with a warm audience retargeting extension that added incremental revenue. Here's the playbook. Jason Poonia 5 min read Digital Marketing 20 Mar 2026 ## [Cost Per Lead Benchmarks for New Zealand (2026)](https://www.lucidmedia.co.nz/blog/cost-per-lead-benchmarks-nz-2026/) Real New Zealand cost per lead data by industry from actual campaigns. See what cleaning, plumbing, real estate, and other New Zealand businesses pay per lead in 2026. Jason Poonia 5 min read Digital Marketing 20 Mar 2026 ## [Digital Marketing for New Zealand Restaurants: The 2026 Guide](https://www.lucidmedia.co.nz/blog/digital-marketing-guide-nz-restaurants-2026/) Everything New Zealand restaurant owners need to know about digital marketing in 2026. Real campaign data, proven strategies, and practical advice from $10/day budgets. Jason Poonia 5 min read Digital Marketing 20 Mar 2026 ## [Digital Marketing for New Zealand Real Estate Agents: What Actually Works](https://www.lucidmedia.co.nz/blog/digital-marketing-nz-real-estate-agents/) Real data from New Zealand real estate campaigns. See what works for lead generation, personal branding, and technology for Kiwi real estate agents in 2026. Jason Poonia 5 min read Digital Marketing 20 Mar 2026 ## [E-commerce Marketing Calendar for New Zealand (2026)](https://www.lucidmedia.co.nz/blog/ecommerce-marketing-calendar-nz-2026/) A month-by-month marketing calendar for New Zealand e-commerce brands with real ROAS data. Know exactly when to scale spend and what campaigns to run each season. Jason Poonia 5 min read Showing 25-36 of 52 posts ## Have a question? Get in touch and let's discuss how we can help your business. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)