# Conversion Rate Optimisation Guides

Source: https://www.lucidmedia.co.nz/blog/category/cro/2/

18 articles on CRO

Turn more website visitors into leads and customers with conversion rate optimisation strategies that work. Our CRO guides cover A/B testing, landing page design, user behaviour analysis, and data-driven techniques to improve how your website performs.

[All](https://www.lucidmedia.co.nz/blog/) [SEO](https://www.lucidmedia.co.nz/blog/category/seo/) [Local SEO](https://www.lucidmedia.co.nz/blog/category/local-seo/) [Web Design](https://www.lucidmedia.co.nz/blog/category/web-design/) [Paid Ads](https://www.lucidmedia.co.nz/blog/category/paid-ads/) [AI & Marketing](https://www.lucidmedia.co.nz/blog/category/ai-marketing/) [CRO](https://www.lucidmedia.co.nz/blog/category/cro/) [Digital Marketing](https://www.lucidmedia.co.nz/blog/category/digital-marketing/) [Business](https://www.lucidmedia.co.nz/blog/category/business/)

CRO 4 Mar 2026

## [A/B Testing: A Quick-Start Guide to Optimising Conversions](https://www.lucidmedia.co.nz/blog/master-a-b-testing-your-quick-start-guide-to-optimising-conversions/)

Learn A/B testing fundamentals, from choosing the right elements to test to analysing results and boosting your website conversion rates.

Jason Poonia

5 min read

CRO 4 Mar 2026

## [Sales Funnels for Service Businesses in New Zealand](https://www.lucidmedia.co.nz/blog/the-best-sales-funnels-for-service-based-businesses-in-new-zealand-2025-edition/)

The sales funnels Lucid Media has actually built and run for New Zealand service businesses. Real client examples, real results, and which ones are not worth your time.

Jason Poonia

5 min read

CRO 4 Mar 2026

## [The Pre-Suasion Checkbox Hack That Increased Our Revenue by 16%](https://www.lucidmedia.co.nz/blog/the-pre-suasion-checkbox-hack-that-increased-our-revenue-by-16/)

How adding a single checkbox to an opt-in page generated a 16% revenue increase using pre-suasion psychology, with examples for New Zealand businesses.

Jason Poonia

5 min read

CRO 4 Mar 2026

## [User Behaviour Analysis to Improve Conversion Rates: A How-To](https://www.lucidmedia.co.nz/blog/using-user-behavior-analysis-to-improve-conversion-rates-a-how-to-guide/)

How-to guide for using user behaviour analysis tools like Google Analytics and Hotjar to identify conversion barriers and boost results.

Jason Poonia

5 min read

CRO 4 Mar 2026

## [User Behaviour Analysis to Improve Conversion Rates: Expert Tips](https://www.lucidmedia.co.nz/blog/using-user-behavior-analysis-to-improve-conversion-rates-expert-tips/)

Expert tips on using heatmaps, click tracking, A/B testing, and personalisation to analyse user behaviour and improve conversion rates.

Jason Poonia

5 min read

CRO 4 Mar 2026

## [Why Your New Zealand Business Website Isn't Converting](https://www.lucidmedia.co.nz/blog/why-your-nz-business-website-isnt-converting-and-what-we-can-do-about-it/)

Your New Zealand business website looks great but isn't generating leads? Learn the 5 critical conversion elements most sites are missing and how to fix them.

Jason Poonia

5 min read

Showing 13-18 of 18 posts

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