# Business Growth and Strategy Articles

Source: https://www.lucidmedia.co.nz/blog/category/business/

3 articles on Business

Practical business insights for New Zealand companies looking to grow and streamline their operations. From automation and workflow improvements to strategic planning and industry trends, find actionable advice to help your business thrive.

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## Featured Articles

Featured

11 Sept 2026

### [How to Get Your First Clients in New Zealand With No Case Studies](https://www.lucidmedia.co.nz/blog/how-to-get-first-clients-nz-no-case-studies/)

No results to show yet? Here are the seven proof substitutes that actually close New Zealand clients, and the two risk reversals worth offering.

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Featured

11 Sept 2026

### [Is Cold Emailing Legal in New Zealand? The Rules Explained](https://www.lucidmedia.co.nz/blog/is-cold-email-legal-nz/)

Cold email is legal in New Zealand under three conditions. Here are the consent, identification and unsubscribe rules from the Act, in plain English.

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Featured

11 Sept 2026

### [What a Customer Is Worth: CAC and LTV for New Zealand Businesses](https://www.lucidmedia.co.nz/blog/what-a-customer-is-worth-cac-ltv-nz/)

What does a customer actually cost you, and what are they worth? The CAC and LTV maths for New Zealand service businesses, using real cost-per-lead figures.

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