# Our Blog Source: https://www.lucidmedia.co.nz/blog/3/ Insights, tips, and strategies to help your business succeed online. [All](https://www.lucidmedia.co.nz/blog/) [SEO](https://www.lucidmedia.co.nz/blog/category/seo/) [Local SEO](https://www.lucidmedia.co.nz/blog/category/local-seo/) [Web Design](https://www.lucidmedia.co.nz/blog/category/web-design/) [Paid Ads](https://www.lucidmedia.co.nz/blog/category/paid-ads/) [AI & Marketing](https://www.lucidmedia.co.nz/blog/category/ai-marketing/) [CRO](https://www.lucidmedia.co.nz/blog/category/cro/) [Digital Marketing](https://www.lucidmedia.co.nz/blog/category/digital-marketing/) Business 11 Sept 2026 ## [Is Cold Emailing Legal in New Zealand? The Rules Explained](https://www.lucidmedia.co.nz/blog/is-cold-email-legal-nz/) Cold email is legal in New Zealand under three conditions. Here are the consent, identification and unsubscribe rules from the Act, in plain English. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Retainer, Project or Performance: How New Zealand Agencies Actually Charge](https://www.lucidmedia.co.nz/blog/retainer-project-performance-nz-agency-pricing/) Retainer, fixed project or performance deal. How New Zealand marketing agencies actually charge, what each model does to your incentives, and our own prices. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [How to Build a Self-Liquidating Funnel for a Small New Zealand Business](https://www.lucidmedia.co.nz/blog/self-liquidating-funnel-nz-small-business/) A self-liquidating funnel pays for its own ad spend from the first sale. Here is what it takes to build one in New Zealand, and when it will not work. Jason Poonia 5 min read Business 11 Sept 2026 ## [What a Customer Is Worth: CAC and LTV for New Zealand Businesses](https://www.lucidmedia.co.nz/blog/what-a-customer-is-worth-cac-ltv-nz/) What does a customer actually cost you, and what are they worth? The CAC and LTV maths for New Zealand service businesses, using real cost-per-lead figures. Jason Poonia 5 min read Digital Marketing 16 Aug 2026 ## [What Changed in Digital Marketing: Google’s AI Push](https://www.lucidmedia.co.nz/blog/digital-marketing-news-august-2026/) Google set the AI Max migration timeline, shipped Gemini 3.7 Flash into AI Mode, and tested AI buttons on its home page. Three moves, one direction. Jason Poonia 5 min read SEO 16 Aug 2026 ## [What Actually Gets You Cited in AI Search (It Is Not Backlinks)](https://www.lucidmedia.co.nz/blog/what-gets-you-cited-ai-search-nz/) Trust in AI answers fell 28 points in a year, and the strongest AI visibility signals are not what agencies usually sell. What the 2026 data shows. Jason Poonia 5 min read Content Marketing 27 Jul 2026 ## [What Is Content in Marketing? Why Most Content Fails](https://www.lucidmedia.co.nz/blog/what-is-content-in-marketing/) Content in marketing is material that attracts, educates, or converts an audience without a direct sales pitch. Here's what the types are and what actually works. Jason Poonia 5 min read Social Media 24 Jul 2026 ## [How to Build a Social Media and Marketing Strategy That Works](https://www.lucidmedia.co.nz/blog/social-media-and-marketing-strategy/) A social media and marketing strategy that actually drives results starts with channel fit, clear goals, and integration with SEO, email, and paid search. Jason Poonia 5 min read Digital Marketing 22 Jul 2026 ## [Digital Marketing This Week: Google Lead Forms, ChatGPT Ads](https://www.lucidmedia.co.nz/blog/digital-marketing-news-july-22-2026/) Google removes the $50K lead form barrier, AI Overviews gets image generation, and Emarketer says ChatGPT Ads will miss its 2030 target by 90%. Jason Poonia 5 min read Social Media 20 Jul 2026 ## [How to Build a Marketing Strategy Using Social Media](https://www.lucidmedia.co.nz/blog/marketing-strategy-using-social-media/) Learn how to build a marketing strategy using social media that ties directly to revenue for New Zealand service businesses. Goal setting, funnels, content, and measurement. Jason Poonia 5 min read Digital Marketing 17 Jul 2026 ## [Meta Lattice, Explained: What New Zealand Businesses Actually Need to Know](https://www.lucidmedia.co.nz/blog/meta-lattice-explained-nz-businesses/) Meta Lattice is Meta's unified AI ad-ranking model. Here's what it is, the results Meta reported, and how New Zealand businesses should set up their Meta ads for it. Jason Poonia 5 min read Digital Marketing 15 Jul 2026 ## [Digital Marketing This Week: ChatGPT Ads, Google AI Labels](https://www.lucidmedia.co.nz/blog/digital-marketing-news-july-2026/) OpenAI added audience targeting to ChatGPT Ads, Google now labels AI-generated ads across Search and YouTube, and DSA campaigns have a February 2027 end date. Jason Poonia 5 min read Showing 25-36 of 224 posts ## Have a question? Get in touch and let's discuss how we can help your business. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)