# Our Blog Source: https://www.lucidmedia.co.nz/blog/2/ Insights, tips, and strategies to help your business succeed online. [All](https://www.lucidmedia.co.nz/blog/) [SEO](https://www.lucidmedia.co.nz/blog/category/seo/) [Local SEO](https://www.lucidmedia.co.nz/blog/category/local-seo/) [Web Design](https://www.lucidmedia.co.nz/blog/category/web-design/) [Paid Ads](https://www.lucidmedia.co.nz/blog/category/paid-ads/) [AI & Marketing](https://www.lucidmedia.co.nz/blog/category/ai-marketing/) [CRO](https://www.lucidmedia.co.nz/blog/category/cro/) [Digital Marketing](https://www.lucidmedia.co.nz/blog/category/digital-marketing/) Web Design 26 Sept 2026 ## [How to Compare Web Design Quotes in New Zealand (and What the Cheap Ones Leave Out)](https://www.lucidmedia.co.nz/blog/compare-web-design-quotes-nz/) Holding two website quotes that are miles apart? How to compare web design quotes in New Zealand line by line, and the items the cheap ones often leave out. Jason Poonia 5 min read SEO 26 Sept 2026 ## [Google's September 2026 Spam Update: What New Zealand Businesses Should Check](https://www.lucidmedia.co.nz/blog/google-september-2026-spam-update/) Google's September 2026 spam update started 25 September New Zealand time and may take two weeks. What it targets, what to check, and what not to do if traffic drops. Jason Poonia 5 min read Digital Marketing 26 Sept 2026 ## [Switching Marketing Agencies? What We Found When We Took Over a Client's Google Ads and Website](https://www.lucidmedia.co.nz/blog/switching-marketing-agencies/) Switching marketing agencies or rebuilding your website? What we found taking over a client's Google Ads, and the checklist to run before anything changes. Jason Poonia 5 min read CRO 26 Sept 2026 ## [Website Getting Traffic but No Enquiries? How to Find the Leak](https://www.lucidmedia.co.nz/blog/website-traffic-but-no-enquiries/) Website getting traffic but no enquiries? Five checks in GA4 and Search Console, in the right order, plus what our own site's numbers taught us. Jason Poonia 5 min read SEO 25 Sept 2026 ## [How to Create a Google Business Profile: Step-by-Step Guide for New Zealand Businesses](https://www.lucidmedia.co.nz/blog/how-to-create-google-business-profile/) How to create a Google Business Profile in New Zealand: a step-by-step guide covering setup, verification, and what to fill in to rank locally. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [The B2B Lead Generation Stack for New Zealand Companies in 2026](https://www.lucidmedia.co.nz/blog/b2b-lead-generation-nz-stack/) Search that term and nearly every result is an agency selling leads. This is the actual stack, what each layer costs, and the order to build it in. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Cold Email Subject Lines That Get Opened by New Zealand Business Owners](https://www.lucidmedia.co.nz/blog/cold-email-subject-lines-nz/) Most subject line lists are American swipe files. Here is what makes a Kiwi business owner open a cold email, and the formula behind it. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Cold Email vs Google Ads: Which Gets Cheaper Leads in New Zealand](https://www.lucidmedia.co.nz/blog/cold-email-vs-google-ads-nz-service-businesses/) Cold email and Google Ads are priced in different currencies: money versus attention. Real New Zealand cost-per-lead numbers, and when each one wins. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [How Many Cold Emails Can You Send a Day Before You Land in Spam](https://www.lucidmedia.co.nz/blog/cold-emails-per-day-before-spam-nz/) Google publishes one real number for bulk senders, and it is not a daily send limit. What actually decides whether your cold email lands in the inbox. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [Demand Generation vs Demand Capture: Why Outbound Fails](https://www.lucidmedia.co.nz/blog/demand-generation-vs-demand-capture-nz/) Demand generation creates want. Demand capture harvests it. Getting the two mixed up is why your cold outreach and your ads both underperform. Jason Poonia 5 min read Digital Marketing 11 Sept 2026 ## [How to Create a Video Sales Letter (VSL) That Books Calls](https://www.lucidmedia.co.nz/blog/how-to-create-a-video-sales-letter-vsl/) How to create a video sales letter that books calls: the six beats, a script template, how long it should run, and a teardown of our own live VSL page. Jason Poonia 5 min read Business 11 Sept 2026 ## [How to Get Your First Clients in New Zealand With No Case Studies](https://www.lucidmedia.co.nz/blog/how-to-get-first-clients-nz-no-case-studies/) No results to show yet? Here are the seven proof substitutes that actually close New Zealand clients, and the two risk reversals worth offering. Jason Poonia 5 min read Showing 13-24 of 224 posts ## Have a question? Get in touch and let's discuss how we can help your business. Free consultation & quote Response within 24 hours No obligation to proceed [info@lucidmedia.co.nz](mailto:info@lucidmedia.co.nz) [+64 27 582 4369](tel:+64275824369)